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The following article was published in our article directory on November 22, 2011.
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The Congruity of eBooks and Online Shopping

Article Category: Education

Author Name: chickie maxwell

Online shopping and eBooks are two matching offshoots of the information age. Their evident similarity in nature typically offers the background to go with the concept that since electronic books are advertized online, the best deals in town can be found on the Internet, and in this regard, online shopping should run unchallenged as the most sensible purchase option . However, opposite to eighteenth century French writer Chamfort's suggestion that the consonance of two inherently similar items tend to wane with time, shopping for electronic books through the Internet can endure the test of time. While the optimism may not represent a fearless forecast, there is reason to believe that the assertion will hold out in the light of the seemingly linked beginnings of eBooks and online shopping.

The Internet has dramatically changed the landscape of marketing as retailers began to realize its importance as a strategic bastion of commerce. The explosion of advertising directed to Internet citizens came about from the efficacy with which three forms of marketing media can be economically launched using the Internet. These three forms include communication, transaction, and delivery. The first wave of the online shopping surge occurred during the 1990s. The popularity of the Internet as a facilitator of trade offered benefits for sellers and consumers, alike.

Almost simultaneously that online shopping is making its presence felt in global commerce, the first true eBook readers were introduced by three companies. During the latter part of the 1990s, handheld readers were marketed for the sole purpose of reading electronic books. The success of electronic readers in the market can not be achieved without sharing the spotlight with the electronic books. Electronic books undisputedly powered the success of the readers, besides the technology that created the device. It should not, therefore, take anyone by surprise that sales of electronic books are soaring .

The convenience offered by eBooks at the touch of a button clicked with the new generation of readers . Moreover, the large collection of electronic books being sold and advertised online makes it possible for interested buyers to view and read a sample of the material online and eventually select those which appeal to their choice. The exacting inspection possible for electronic books can not be attained for clothes, shoes, gadgets, jewelry and other products. This is where the congruity of eBooks and online shopping lies. The digital nature of both the product being sold and the merchant platform being used in marketing and selling the product presents consumers the leeway and advantage of realistically canvassing the product they intend to purchase.

Keywords: ebooks

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