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SpinDistribute.com Article Directory

The following article was published in our article directory on November 25, 2011.
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Product reviews on Interactive Websites

Article Category: Shopping

Author Name: chickie maxwell

Social media is no longer just through the television, radio, magazines, etc. At present when people say social media they also refer to World Wide Web. The internet could be said to be now more powerful than any other social media. The internet, where young and old alike are so much into nowadays is a good source of information, directions, research, things for sale, product reviews and many more. And why is this so? Because it is almost complete with everything. When a person searches for something, he would most probably get hundreds of thousands or even millions in results for such searched topic.

The internet became this powerful primarily because it can be accessed anywhere, anytime. When one uploads something in the United States, it is readily available for viewing and access by someone living in Japan. Communication and data travels in split seconds through the internet. And for companies advertising products, especially those that target the whole world as their market, the internet is simply the best social media there is.

There are a lot websites now put up by different merchants to sell and advertise their products and services. Whether they have put up advertisement in other forms, that is, TV commercials, radio commercials, billboards, posters and print ads, often, they also have a website put up to sell and advertise these products and services. These websites are interactive. This means that they are not only there for people's viewing and scrutiny, but they are also set up in a manner that will allow other people to write their views, comments and insights about the product or service. In these sites, product reviews are not only made possible. They are also encouraged.

So how do these websites work? These sites basically have one goal in mind. That is to advertise. But one-way advertising could be futile. Men are more intelligent now than they are decades ago. Put up an enticing sandwich and show it to the world and a small percentage of the consuming public will be enticed . They are more like cynical people now, not easily convinced and swayed. But when someone who has surely no bias testifies about the sandwich being delicious and worth buying, people most probably try it the first chance they get. Testimonies are powerful, and this is the idea of merchants behind setting up a website that allows interaction among anyone giving and heeding product reviews.

Whether product reviews are good or bad, merchants always get an advantage in creating an environment where everyone can speak their mind. If product reviews given are good, then these are helpful in making a better reputation in the industry and possibly getting a bigger chunk of the market pie. If the product reviews are bad, there are two ways merchants can take as a remedy. One is to defend themselves, and second is to improve what they sell and serve.

Keywords: products reviews

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