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The following article was published in our article directory on November 19, 2011.
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A Guide To Bernina Sewing Machines

Article Category: Arts and Crafts

Author Name: Eric Gordon

Highly regarded as the worlds finest sewing equipment, Bernina sewing machines are an iconic brand in the sewing industry. This sewing machine equipment provides users with a range of different functions and features to choose from. The company behind this amazing growth is the Swiss juggernaut Fritz Gegauf AG which happens to be the parent company of Bernina International AG. A gentleman named Karl Friedrich Gegauf was the founder of the brand. He created this company in Switzerland in 1893, he would also go on to invent the hemstitch sewing machine. This article will unveil the growth of the enterprise as well as valuable company information.

The firm was the creation of Karl Friedrich Gegauf. This gentleman started in mechanics at a very early age while acting as an apprentice to a local factory. While working there he developed valuable experience and confidence that would eventually inspire him to launch his own business. He established his very first embroidery and mechanical workshop in 1890 in the hopes of developing the worlds first monogram embroidery machine. Through this development, the invention would become the centerpiece of the enterprise. Soon after, the hemstitch device would go on to have extraordinary success which would lead to exporting the hemstitch device globally. He would soon garner much respect and fame in the business world for his global success with the hemstitch device. Gegauf eventually passed away while developing his fitz equipment. He thus came to the conclusion to leave the company he had built in the hands of his two sons.

The passing of Karl Gegauf brought about the rise in power of his son Fritz. Fritz would become very successful in his new role as leader of the company. He is solely responsible for the development of the worlds first household sewing machine which would famously be known as Bernina. Fritz Gegauf capitalized on the immense success of the initial product, he would go on to completely revolutionize the household sewing equipment market. He intended to go about this task by developing more advanced models of the item.

One of the most influential of these models was called the zigzag sewing device which was brought to market in 1937. By 1963 one million zigzag devices would be manufactured by Fritz Gegauf, causing Gegauf to change the name of the company to Bernina. The brand would be further developed by future members of the family in the years to come. These members of the family include: Odette Ueltschi, and Hanspeter Ueltschi. Odette Ueltschi most notably transformed the companies products into a technologically advanced brand. Odette carried out this task by making equipment electrically powered and automatic.

The Bernina International AG company is truly a family run business. One of its core strengths is its highly loyal work force. The company has an extremely low turnover rate of staff, meaning that its employees are happy and enjoy working at the company. This created an immense competitive advantage for the business giving it a highly motivated workforce. The company is committed to providing the world with high quality textile products. The firm intends to maintain its role as a leader in: embroidery, garment sewing, quilting, and crafting. They are dedicated to manufacturing products for their consumers which include hobby sewing enthusiasts. These sewing machines can be purchased in eighty markets worldwide.

Keywords: Bernina Sewing Machines

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