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SpinDistribute.com Article Directory

The following article was published in our article directory on November 19, 2011.
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Why Can't I Get Out of My Annuity Sales Rut

Article Category: Advice

Author Name: J. Wellington

Seniors are becoming more and more reluctant to invest money in anything ill-liquid, especially an investment product that can lose the original investment principal.

So, what is an agent to do? You need a new strategy to sell annuity products. Think about how you've been selling annuity products to the public for the last year.

Do your sales methods involve similar methods used by other agents in your area? Do you sell yield? Do you product pitch the latest EIA? If you answered yes to any of the previous questions, then you sales dilemma can be solved.

I see repeated patterns used by agents who make very little, and patterns used by agents who make a good living. The agents who make all the money in a given area are soliciting a solution the prospects problems, while the agent who makes very little is product pitching or hustling concepts that are 20 years old (such as social security tax reduction).

If you want to move assets, then you must break-out the mold and offer a solution to the prospects problems that are unique, and much better than anything their previous agent has offered. That's as simple as it gets.

My program has offered unique solutions for years for agents. I have transformed agents from zero production to moving 50 million a year. I have taken agents from 3 million in production to 10 million a year. In addition, I have taken agents who have been stuck at a certain commission ceiling for some time and moved them over-the-top in production.

How is that possible? These agents purchased my program and they started using unorthodox marketing programs, and delivered unique income-recovery solutions that made sense to the prospect.

What is unorthodox marketing? This is marketing that does not follow the traditional marketing path agents normally follow (such as postcards, newspaper ads, and dinner seminars).

The marketing message is delivered in a unique manner to the prospect. The solicitation looks unusual and the message is unique, and the target market may also be unique. You combine everything together, and you have a solicitation that works very well.

Can explain income-recovery solutions (or planning)? This is a mathematical solution that solves for maximum income, yet recovers the original investment principal at the end of the term. This type of planning will not only produce a greater income payout than income riders, but it will also recover the original investment principal (without an annual fee). This is why the client will do business with you.

If you would like to see some of my income-recovery solutions and marketing, please click the link at the bottom of the page.

Keywords: annuity sales, annuity marketing, annuity selling

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