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SpinDistribute.com Article Directory

The following article was published in our article directory on November 23, 2011.
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The Importance of Product Reviews

Article Category: Shopping

Author Name: chickie maxwell

When shopping online, the most important thing every buyer must consider is product reviews. This allows them to delve deeper about certain products and learn exactly what makes one model different from the other. This is true no matter what a person is buying from cheap transfer paper to expensive washing machines. However, the important part of a product review is not simply the rating attributed to the item. The rating is merely a summary and by thoroughly reading the whole review, buyers will be able to find out much more that the manufacturers are not telling their market.

Advantages and Disadvantages

Product reviews usually provide a comprehensive list of the item's features from its energy saving capacity to the level of quality it provides for the user. It doesn't matter what product it is - a review will be able to tell the prospective buyer exactly what they would find useful with the product. More importantly, the reviews also tell buyers of the product's disadvantages. For example, what key features are lacking and does the unit deliver exactly what it promises? These are important facets that must be considered especially when it comes to shopping for products online.

Exterior

No matter how clear the LCD of a computer is, nothing matches the actual feel and color of the product. Reviews are capable of telling prospective buyers of exactly how the unit fares in real life. This is crucial especially for furniture, appliances or even books.

Ease of Use

With technology today being quite advanced, it is important that users get the most out of a product without being a rocket scientist. This is exactly what a review can provide - information about how user friendly the unit is for the average user.

Customer Service

If the product arrives damaged or encounters some problems, how accommodating the provider is in entertaining client calls? This is crucial since not all units arrive perfectly.

Operation Problems

Product reviews usually contain small or big problems that even manufacturers manage to overlook. For example, appliances might have small glitches like programming problems or surprising drips where there shouldn't be any. Reviews have an uncanny way of spotting these problems and talking about it, letting shoppers know of small problems in how the product operates.

Truthfulness

What's great about product reviews is that they are provided by actual people who have bought and used the product. This means that their goal is not to endorse it but to tell people exactly what their experience was when using it. Hence, reviews are usually completely upfront, praising a product or providing warnings about it with no expectation of any rewards.

Of course, looking at product reviews is every bit as important as making them. Hence, buyers are encouraged to leave comments about any purchases they've made on a product. This way, they give back to the people who provided them with help on previous purchases. The fact that manufacturers will see these reviews and hopefully take customer feedbacks into account would also be an added bonus. Currently, there are various sites that not only sell products but also make it possible for buyers to read and leave comments.

Keywords: online shopping / product reviews

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