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SpinDistribute.com Article Directory

The following article was published in our article directory on December 8, 2011.
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Jewelry Designers: Why Judith Ripka Jewelry Sells

Article Category: Shopping

Author Name: chickie maxwell

Jewelry designers all over the world dream to be a designer everyone in the world recognizes. They aspire to have their jewelries recognized not just as a brand, but as separate pieces in their own right. Like most jewelry designers, Judith Ripka had the same aspirations. Unlike most jewelry designers though, she realized those aspirations in a manner by which most jewelry designers would not have thought of to be acceptable. She designed jewelry for everyday use, not just for formal occasions or grand events. This design philosophy drove her company to success. Women all over the world wanted her jewelry for the same reason she designed it - it was accessible and wearable in any kind of occasion.

Jewelry for all women and for all occasions

One thing that is noticeable with a Judith Ripka piece is that it is elegantly designed yet simple enough in its daring to be worn both for formal and informal occasions. It captures the sophistication of a cultured woman yet shows off the daring-do of a hip, modern woman. Judith Ripka jewelry can be worn by celebrities, royalty, executives, housewives, and ordinary women. The charm by which every piece exudes is both an endearing quality and a testament to Judith's genius.

Judith Ripka jewelry is identifiable by the berge, rope twists, and beading elements in its design. The Judith Ripka gold collection uses celadon gold, which gives off a softer look that complements the skin tones of most women. The silver collection is plated with Rhodium, a derivative of platinum that is often used to plate sterling silver and white gold. This plating of Rhodium helps prevent tarnishing, discoloration, and scratching while helping maintain the jewelry's shine and natural luster.

Business success

Of course the brand's success lies not only with its design elements and design philosophy, it also lies with the business savvy of Judith Ripka herself. Judith understood early on that in order to conquer the world, she needed to build a brand that every woman wanted. She also knew that she needed to build a network that allowed these women to access her jewelry from anywhere. This meant market penetration of the deepest levels. It did not mean just establishing a chain of stores nationwide. It meant establishing a relationship with independent jewelry sellers and wholesaling to department stores and other jewelry stores nationwide. And it worked like a charm.

With demand for Judith Ripka jewelry, it was vital that that demand was satisfied through all avenues. Judith's move to wholesale her jewelry and not just sell exclusively from her stores meant that every woman who wants a Judith Ripka piece can get one in a store near her. It also meant that sales increased, through the roof. With the company growing exponentially, Judith Ripka expanded, and opened up branches all over the world. The culmination of her company's expansion came when the company opened its online store. From then on, women from all walks of life can buy a Judith Ripka piece wherever she may live.

Keywords: jewelry designers

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