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The following article was published in our article directory on December 5, 2011.
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Article Category: Shopping
Author Name: chickie maxwell
All jewelry designers get their success from somewhere; get their inspiration from someone, some idea, some book, or some place. For Judith Ripka, her success came from her own life; her inspiration, from her own experiences. For as long as Judith can remember, she'd been designing jewelry all her life. Even as a small child, Judith displayed an extraordinary ability to work with accessories. She would play with her mother's jewelry box and make use of the jewelries in there to accessorize her clothing or transform the jewelries to other forms of accessories. Judith knew early on that she wanted to be a jewelry designer. And that's what she did exactly.
Design Inspirations
Judith's personal life shines through in all of her jewelry designs. Her mother, a European courtier, taught her to see beauty in all of God's creations. That's why whenever she travels, she never fails to see the good in everything she sees and encounters. Her eye for detail is outstanding, and the creative way she uses the things she sees as sparks of inspirations is amazing. She once used as design inspiration the flowers she saw in New York's central park.
Even the names of her jewelry collections come from people who are closest to her heart. For example, the Lola collection is named after her niece; the Arielle collection after the daughter of a friend. Sometimes she even names her collection after events and experiences that have touched her deeply. The Bahama Mama collection was one such collection; named after a particularly memorable vacation with a childhood friend.
The success of the Judith Ripka brand
Jewelry designers climb their way to success through different means. For Judith Ripka, it was one long climb that caromed rapidly when she designed jewelry for the then first Lady Hillary Clinton. After that, there was no looking back for Judith Ripka, and her success grew exponentially ever since. Today, she is a multi-awarded jewelry designer and a successful entrepreneur. Much of her success lies in being a very good businesswoman apart from being an excellent designer.
Early on, Judith saw that the way to build a successful jewelry company was to design jewelry that every woman can wear on any occasion and with any dress. Her frequent message was "Our jewelry is to be put on every day, not consigned to the back of the jewelry box!"
And so she has made her jewelry exactly so. Comprehending that women need accessories not only for attending balls, galas, and formal events, but also for attending soccer games, PTA meetings, and neighborhood barbecues.
The public responded with positive reaction, patronizing Judith Ripka jewelry enthusiastically. Her small store grew from just one into a number of large chains around the country. Today, the Judith Ripka brand is a well-known brand of jewelry worldwide.
Jewelry designers who want to follow in her footsteps would do well to remember the lessons she has imparted. Design well, and design for the masses.
Keywords: jewelry designers
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