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The following article was published in our article directory on November 16, 2011.
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Selling Your Bethlehem Home During The Winter Months

Article Category: Real Estate

Author Name: Brett Lewis

Looking to advertise your Bethlehem PA home at this time? The timing is dreadful should you need to sell your home in the winter season, the slowest and dreariest real estate sales period. Cheer up, there are ways to overcome this slow sales period. Staging, reduced competition and some seasonal possibilities can be used in your advantage.

You may not choose to sell at this time of year but there are some things you can do to improve your chances to sell.

Lots of Bethlehem homeowners take their residences off the market at this time of year if they haven't sold and that is easy to understand. The Holiday season, from Thanksgiving through to early January, is a very slow season for house sales. Individuals put their home shopping needs on hold during the time they attend to holiday needs.

The North East weather is another contributing factor in weakening housing sales. According to NAR (National Association of Realtors), January and February have the least amount of home sale closings . Another contributing factor to slower sales at this time of year are families not wanting to make the move in the midst of the school year.

Due to the smaller demand for property at this time of year, sellers need to do all that they can to make their home stand out from the competition.

Here are some options to boost the chance of selling your home at this time of year:

Think basics

Home repair and maintenance are a must if you are a homeowner, regardless of the season. Included in this group is developinging good curb appeal. This one item can make a world of difference when it pertains to generating interest and offers in your house. In addition, thorough cleaning and de-cluttering is crucial when selling any residence.

Pricing your house in the right way and aggressively is necessary in a slow market. Ask a real estate agent to check the latest sale prices in you immediate community. They can also verify currently listed properties to gauge your current competition. Sites like like Zillow.com or Trulia.com can also be employed. Appropriately priced homes always sell, despite the time of year.

Think inviting & warm

Staging strategies are especially vital in the winter. Typical staging techniques like rearranging household furniture or painting some rooms are just as important as before. However, during winter months, creating a inviting, warm atmosphere by turning up the heat, having an inviting, picturesque fire burning and creating a aura of vanilla or cinnamon throughout the house will make your residence emerge over any vacant homes on the market.

During this time of year, it is very routine to have abandoned homes with thermostats set to 50 degrees and no furnishings. As you can envision, your residence will do much better in comparison! Another staging trick - showcasing photos of your property during summer time. This invokes the imagination of your potential buyers and allows them to visualize the home during the warmer months.

More Light = Offers

Let's face it, there is shortened sunshine during the winter months. Residences tend to appear darker due to the reduced daylight. Convert your residence into an oasis of light by turning on all the lights. Pull back curtains, pull up the blinds, and permit whatever natural light exists to cascade into your house.

One more point to make is to discourage night time showings. Not all showings are going to happen during the day so prepare for this. Ensure that your outside illumination is in tip-top shape. Consistently keep your residence lit up at night time on the grounds that you never know when a soon-to-be buyer is driving by to check out the house and neighborhood.

Keep It Tasteful During The Holidays

The Holiday season is a great time to highlight your property but be sure to keep the decorations tasteful. This is not the time to set the world record for the brightest rooftop and front yard! Decorating the "For Sale" sign in the front yard with a bow and garland is a great way to add a special holiday touch.

Using an eloquent winter wreath on the front entrance with poinsettias and holly bushes will help keep a wonderful holiday spirit and retain great curb appeal during the dim and cold post-Holiday months. These are the months that Bethlehem home buyers start to escape the confines of their dwellings and become more active in seeking homes and actually re-engage in the home buying process.

About the Author: Brett Lewis is a long time real estate investor with extensive experience in buying and selling homes in the Lehigh Valley. He has a strong network of associations with Lehigh Valley Realtors. His company, Patriot Real Estate Solutions can assist homeowners in the sale of their property.

Keywords: Bethlehem Home

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