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SpinDistribute.com Article Directory

The following article was published in our article directory on November 14, 2011.
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Increase Your Annuity Sales Today

Article Category: Advice

Author Name: J. Wellington

If you're looking for an edge in the annuity market, then you must do something different than your competition. If you rely on cheap, non-exclusive annuity leads, you will be sorry you wasted your money.

Prospects do not want to be bombarded by the same old postcard, or pitched same old EIA that hundreds (if not thousands) of your competitors have already solicited. They are tired of listening to the same hustle, over and over again!

When are you going to learn? To succeed in the annuity market, you need to deliver a different message, but you need a unique solution.

Stop cutting corners and you will succeed in the annuity arena. If you cannot afford some type of marketing budget, the annuity arena may not be for you.

For a new agent in the field, I would recommend a budget of $500 to $1,000 per month, and for an experienced agent, I would recommend a budget of $1,000 to $10,000 per month.

The key to becoming successful in the annuity market is to take an unorthodox marketing idea, target a specific group, and deliver an unusual marketing piece to those prospects. When you actually get in front of the prospect, you need to have a solution that is unique and logical.

A majority of agents think they only need bodies in front of them, which they can "shoot from the hip" and smile their way into the sale. These are the same agents who complain that they are not making enough money in the annuity arena.

In addition, these are the same agents who buy cheap (non-exclusive) third-party annuity leads, thinking they can make millions—with no problems. They learn very fast, that the annuity market can be brutal. You must have a unique marketing plan and client solution to succeed in the annuity arena.

What you mean by a unique marketing method? I mean you need to market in a different method, or combination of methods to deliver a unique message. Sure you can shotgun advertise and bombard the market until your competition is driven out, but this will be very costly and short-lived solution to your problems.

The manner in which you deliver your marketing message plays an important role in your marketing success. If you choose methods that are 10 or 20 years old, you can expect marginal or poor performance for your marketing plan.

In addition, the actual solution to your prospect needs should be unique and logical; the prospect needs to choose you over his old advisor or any other advisors competing for the same assets.

If you're interested in additional information on a unique marketing ideas and client solution for the annuity arena, then click the link below.

Keywords: annuity sales, annuity marketing, annuity selling

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