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SpinDistribute.com Article Directory

The following article was published in our article directory on September 26, 2011.
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Pros and Cons of Flyer Printing

Article Category: Marketing

Author Name: Johann Williamson

People and business companies use flyers to advertise their products and services. A flyer is a one-page document stating information about what is being sold. It comes in different sizes, text and color and its purpose is to inform people about special deals, discounts and new services and products. Flyer printing has become an essential marketing tool that has bought success to many companies. It also has many advantages and a couple of disadvantages.

Flyer printing is not costly. Usually companies make flyers where both sides of the paper are utilized. Because of this, they cost cheap when compared to posters. A person can actually make a flyer with his own computer and produce many copies through a copier. However, most companies use digital printing or off-set printing to come up with real quality flyers.

Flyers are simple to read. A good flyer contains just a few words and large fonts so that people, even those with slight sight problems, would be able to read them. Flyers capture attention, generate interest and encourage customers to make a purchase.

One benefit of flyer printing is that flyers are easy to create. It does not take more than an hour to design and create one. They can be produced the same day for distribution. They can be changed easily due to their size. Because flyers do not cost much, marketing companies can alter them without difficulty if necessary.

Flyers can bring flexibility. Because they are cheap, different flyers can be made so as not to bore customers. The coverage of flyers is also huge. Since they are small, they can be taken anywhere and distributed to people.

If there is one disadvantage of fliers, they can be easily dismissed by customers. When they are given around to passersby, they may get the flyer and read it. If the content does not arouse interest, people will throw them in the garbage. Therefore it is important making high-quality flyers to gain attention. They can be made with various colors and contain a message that can perk up the curiosity of people. If a dietary supplement is being promoted, a text such as "This can save you from death" will stimulate people's interest.

Another disadvantage of marketing flyers is that they do not bring a long-term solution. A customer will buy what the flyer says but only during that specific time. In other advertising tools, the impact can be long-term. When the customer discards the flyer, the tendency is he will forget the product. The solution to this is to continuously have a flyer blast until the product becomes well-known. The product should also be of high-quality because once it solves the problem of the customer, he will always remember it with or without flyers.

Flyer printing has more advantages than disadvantages. They bring an immediate action to those who receive it. They can instantly provoke a response. That is why many people and businesses use flyer printing to promote their products and services despite the emergence of advanced marketing technology.

Keywords: brochure printing, flyer printing, newsletters, online printing, printing company

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