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The following article was published in our article directory on September 15, 2011.
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Article Category: Advice
Author Name: Tyranny Banks
Say a Mannequin head may be employed on it's own to display scarves, hats, glasses, jewelry, and ties. Mannequin heads can also be attached to torsos and dressmaker or tailor forms. This increases the effectiveness of the form as it might be applied to display accessory items which include hats, scarves etc providing a total outfit and thereby increasing in addition its effectiveness as a sales aid.
Some say that headless mannequins are far better than a mannequin having a head, because the head dates the mannequin. Though part of which is accurate, particularly if a generic head is utilized, a appropriately chosen head will position the mannequin to communicate to your targeted demographics.
As an example, for those who had been targeting a mature, sophisticated fashion segment you would not select a head with a youthful face, as this send the wrong message to your marketplace and confuses the consumer. They do not know whether or not the displayed items relate to them or to an additional demographic. Keep in mind, consistency in the promoted message or image is highly important. A mixed message that tries to cover too diverse an audience generally comes across as non-sequitur and loses attention.
But, you say "I can't discover the head I want, all the heads are exactly the same or are aligned to a certain demographic". In that case you could have the head sculptured, which can usually be carried out in a surprisingly cost-effective manner. A reference to the desired image (age, facial expression, mood, attributes etc) is commonly all that is needed. Then soon after sculpting and moulding it might be affixed to the mannequin, and instantly you may have your personal couture or customized mannequin - 1 which is individual and pertains to your brand. Also as targeting your chosen audience, this cements your brand positioning further.
Grouping and arrangement of the display heads and forms is one other aspect of the presentation that the visual merchandiser can create to maximize effectiveness. Abstract heads when employed with abstract bases of numerous forms supply an ideal method to generate awareness and interest. They are able to be fully featureless, or have abstract facial capabilities. And to complement the overall look, many gloss finishes is usually applied which catch light reflections and makes the mannequin stand out.
1 other item to consider when selecting a mannequin head will be the hairstyle. Although wigs can significantly complement the head, their maintenance may perhaps not be appealing. In this case the use of challenging or sculptured wigs may be considered. That's, a wig which is an integral part of the head and created of the same material. The characteristics aren't exactly the same as with a genuine wig, however it gives impression of hair and completes the mannequin head.
Keywords: mannequin heads, mannequin head
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