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SpinDistribute.com Article Directory

The following article was published in our article directory on September 10, 2011.
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Making Your Small Business Grow

Article Category: Advice

Author Name: Dane Pymble

When business owners get bogged down in the daily grind of business, the businesses original expansion plans can end up ignored or postponed to another time. The problem is that those plans are sometimes ignored for too long which may ultimately cause the failure of an enterprise as usually growth is a prerequisite for long term business survival.

There are several approaches to planning for growth but it is essential to have a real strategy underpinning any of them. That strategy may be thought of in two different time-scales, one for yourshort term growth and another for the longer term view.

The shorter term will be focused on the more immediate things you can do to keep growth up, such as how you might increase the numbers of clients you have, how you deal with those customers so as to encourage repeat business or referrals, maybe it involves looking at your current advertising and it might also include a review of some of your processes to see about making them more efficient. All those little details can potentially lead to improvements in the short term so they should all be reviewed regularly in any event.

Your longer term plan for growth is usually planned for multiple years at a time. Depending on the particular business activity and also on how established the business is, this long term planning might be a two to three year plan or for those with longer business cycles as long as 5 to 10 years. The long term plan is obviously about the bigger picture stuff and is less concerned with the detail of the short term one. It may consider the results of the shorter term plans and look to a scaling up of those plans on the higher level. For example, a longer term plan can consider how a business scale by adding more employees and opening new outlets. It might have a goal of growing business in multiples rather than the small increases through introducing new products or marketing overseas.

Every business will have its own unique circumstances so how each one plans its growth will vary substantially. It could be detrimental to plan growth in a predetermined fashion just because another business was successful that way, you must consider your own business circumstances when drafting your growth plans both short and long term.

Whatever plans you decide on you should also remember to allow for a little flexibility because opportunities do sometimes materialise unexpectedly. It would not be wise to be so strictly ruled by a plan so as to not have the ability to respond to an interesting opportunity that pops up unexpectedly! This may mean leaving your growth plan to one side for a little while to capitalise on the opportunity but that does not necessarily mean you need to lose sight of your original goals. After all, being flexible is one of the features of small business, it should be possible to retain flexibility while also working to the business growth strategy.

Keywords: small business growth, business growth, growing a small business

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