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The following article was published in our article directory on September 8, 2011.
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Led Business Examples of Using QR Codes

Article Category: Marketing

Author Name: Johannes Ahrenfelt

On 15th December 2010 Burson- Marsteller &Proof research teams offered a analysis which stated that 22percent of the resources 50 businesses were applying QR codes. In 2010, Google handed over as many as 1000 QR Codes to various enterprises who lined up high on its listings on discovering that more people were visiting business web sites.

In March 2011, Kodak a US multinational corporation introduced a "mobile marketing" campaign designed to extent 2 million representatives in over 50 regions of the world. Similarly in July 2010, Calvin Klein made dramatic use of life sized QR code advertising board, two in downtown New York and one in Sunset Boulevard in CA to acquire consumers to the 40 second commercial showing supermodels bearing items from their forthcoming jeans' fall collection.The advert produced a bright and captivating view of the expected collection and amplified the consumer's importance and commitment in the company's products.

According to Laura Marriott, CEO of the Neo Media Technologies, US companies are running QR codes to gain greater traction in the market. The UK based grocery chain Tesco is the world's third largest retailer after Wal-Mart in terms for revenues. In 2010 it launched an ambitious PR campaign by alluring customers to scan QR codes on its ads that were settled next to a video game poster captioned "Call of Duty-Black Ops". The campaign was launched with the guidance of bit.ly URL shortener.

Auto shows in the US like the ones in New York and Kansas City also used QR codes on their saleable vehicles to allow visitors to capture the codes and scan them for later use and sending them to websites of the dealers. Real Estate agents are using them as lawn boards to propose photos, virtual tours, community info, and valuations of various houses on their lists.

In 2011, Verizon wireless in association with Scan Life campaigned to assist their wide sweeping apps using Droid devices. The QR Codes were handled to dispatch the product info which saw over 150,000 scans in a little over 3months.The URLs ciphered in the QR code led customers to a page where game could be planned ahead.

Much like the fresh BBC iPlayer app, British TV network ITV has just recently recommended the ITV Player Androids this year. This app approves viewers to notice shows from over seven days on any of ITV's four channels. However, the live streaming advantage is not supplied on this app. The ITV Player app is attainable for free of cost on devices fusing Android 2.2 or higher in the UK.

The social networking site Facebook recently analyzed the use of QR Codes and if adapted, could propel these codes into the dominant creating millions of adherents. Blackberry, a Canadian company has also started achieving QR Codes on its phones and the Blackberry messenger 5.0 is said to carry a very efficient natively provided scanner. So although QR Codes are achieving currency, their usage is still not part of the mainstream. In developing countries, smart phone way is not that common therefore there is lesser familiarity about these codes.

It is only recently that CNN initiated checking out QR Codes for its drive for aid to guide the affectees of the Japanese tsunami. The QR Code captioned "Impact Your World" advised people to a site where they could direct their charity.

However, redundant help of QR Codes have also been brought up. Barnes & Noble use QR Codes to notify if a book is accessible in nook format. This is bit of an overuse as the same could be done with an established bar code. This is where Dynamic Qr Codes should be used to ensure that the content can be updated again and again.

Keywords: advanced reporting, Control and Monitor QR Codes, digital marketing, interactive advertising, interactive marketing, interactive marketing strategy, interactive media, marketing campaign, multimedia marketing, qr-code advertising, qr-code marketing, qr-codes, Return on Investment

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