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The following article was published in our article directory on August 29, 2011.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Kevin Reza
Regardless of the kind of market you are targeting or what your sites purpose is-you need to focus on building your opt-in email list if you want to create a profitable online business a create a six figure income. The goal of this article is to give you an understanding of what steps need to be taken so you can ensure that you are getting more opt-in subscribers for your email list.
Offer a Valuable Incentive: If you've been into Internet marketing even for a while now, you should know that a popular way to get people to give away their contact information and opt-in to your email list is offer them an incentive. It's almost like you're bribing them to get on your list; this strategy is pretty old and it still works like a charm.
However, given the kind of competition we have on the Internet today, it's really important that your incentive is valuable. You can't just offer an 'amazing report' and get thousands of people falling over for it; you might get a few subscribers here and there, but that's about it. You will reap the benefits of this method is you make sure that your prospects receive an incentive of value. To find out if you are on the right track after you create your incentive, you should ask yourself "Will people be willing to buy this"? Will this seem valuable?... If you can honestly say yes to that question, then go ahead with it.
Make Use of Split Testing: So you can achieve better results from your efforts to gain more subscribers, follow the basic rule of doing split tests.
Simply create two subscription forms and test them to find out which one converts the best. For consistent results it is better if you don't rely on your intuition or what your gut feeling tells you. Calculated steps need to be taken as you listen to your stats and what they say to make sure your subscriber numbers continue to rise. Is there a proper way to go about this process? The tool Google Analytics is the the most widely used tool by Internet marketers to effectively track traffic and conversions and to see how well their efforts are paying off. However, there are services such as Aweber, where the tracking system is built-in and you don't need to do anything extra. Your Email Signature-Use It: How simple would it be to ask people to sign-up for you newsletter through your email signature? A person you are exchanging email with probably already knows you or is being introduced to you.
Provide Them Security: Offering security is an easy and effective way to get more people to opt-in to your email list. People are afraid to give out their email contact information these days because there is so much spam around. A simple line or two under your opt-in form explaining to potential subscribers that you won't spam them should help boost your conversions. Assuring your potential subscribers that their contact information is safe with you and you won't sell that information is also important. Your prospects will feel more comfortable and reassured that if they subscribe to your list it won't create any problems. Benefits of a Landing Page: If paid sources are being used to get visitors to your site, then you should use a landing page to help get the contact information of potential subscribers. Its not a good idea to send visitors to your homepage when you have money at stake. You want your visitors to connect the ad with the headline of the landing page and not have to spend time searching for it. You might want to use short copy to explain the benefits of joining your list, so its important to make sure the call to action on your landing page is clear. Now you have it! By applying these easy to use tips, you will go a long way in increasing your subscriber count and adding to you email list.
Keywords: email marketing,newsletters,internet marketing
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