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SpinDistribute.com Article Directory

The following article was published in our article directory on August 29, 2011.
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Guide to Getting Better Conversions from Your Website

Article Category: Marketing

Author Name: Dan Ferrio

Even though it is important to concentrate on the complete design of your website, you should concentrate on just the homepage design even more.

The homepage is the first page people will see when they come to your site. It acts as the representative of your business and aids you in building your name. In a way, it's the homepages happen to be the most valuable real estate today. This is because the homepage ultimately determines how far your website goes. The following article will help you understand how you can make your homepage more effective in a healthy way.

Because the traffic you receive on your homepage is gold, you can't afford to let it go. You lose if somebody visits your homepage and leaves without doing anything. So you should try to get your visitors' contact information so you can contact them through email marketing. Following up with prospects is a great way to turn them into customers, hopefully long term customers. Everybody that visits your site the first time isn't necessarily in the position to buy from you, which means you should ask for their contact info and follow up with them to convince them to buy - no wonder it takes at least seven follow up emails to convince somebody to buy. By asking for your visitor's contact info on the homepage, you'll slowly be able to build your targeted email list and take it to the next level.

You don't want your homepage to be difficult to load. You should avoid using anything that can affect the performance of your homepage like flash and large graphics. If you make your homepage lightweight, your visitors will have no trouble going through it quickly. Because people don't have a whole lot of extra time, you should do everything you can to make sure that your page will load quickly and without any problems.

Your homepage should offer something for your existing customers and also address the prospects and help them out. Customers and prospects have different questions, and are dealing with varied problems. Your homepage has to effectively cater to both of these groups if you want to keep them happy. For example, having detailed information about your products and services on the homepage will help your potential customers, while information about 'tech support' will be of great help to your existing customers. Your business can't survive without loyal customers as well as a nice steady stream of new prospects so make sure that your homepage makes both feel welcomed and wanted. Your business goals really must strike a nice balance between both parties in order to help you make all your business goals a reality.

In conclusion, I want to emphasize how important the homepage of any site is, and how you can make yours stand out of the crowd by taking a few simple factors into consideration. In no time at all, you will notice the difference when you start applying what you've learned here.

Keywords: webdesign,conversion optimization,online marketing

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