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The following article was published in our article directory on August 29, 2011.
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Article Category: Internet
Author Name: Dan Ferrio
Anyone who has had an online business for more than about a day realizes the necessity for targeted traffic. There are plenty of methods to get traffic, but millions of marketers dream of organic traffic from search engines. While numbers can vary with the source of research, it's estimated that up to 80% of traffic flows through search engines. Obviously most people only bother with Google, or perhaps Bing and sometimes Yahoo. There are quite a few points to consider when you're talking about search engine optimization, however it is your backlinks that will mostly determine how well you rank. Do you know what search engines will use to assess how popular your site is? Your incoming links. Popularity, in the eyes of the search engines, is determined by the traffic you get as well as quantity of backlinks. The smarter marketers will always give more weight to link quality over link quantity. You came for link building tips, and that's what we're going to offer you, right now.
The golden rule of quality link building is relevance. Have you ever visited a site that has links for other websites that are not related to the page's content/theme/topic in any way? When someone searches for whatever in the search engines, they need to only get sites that are relevant for their search keywords, right? That's they way your links are viewed and scored by search engines when it comes to relevance and link sources. It's good to mix up your link sources to look natural, anyway, so get all the links you can - just avoid bad neighborhoods completely. The best strategy is to always aim for relevant backlinks, but do get all you can to look natural.
You can host your content at Squidoo.com and build what is called a lens. This has been done for some years, but using lenses as a source of backlinks is still a valid method for many. What you do is find a keyword phrase that you want to use, and if it is available at Squidoo, then you can build a lens in less than an hour. Anchor text with relevant text is the best way to go with links, and you can have that on your lens.
Discussion forums are another resource for getting links, if you take advantage of the signature file, where you are able to place a link. Join active forums that are relevant to your target market and become an active member by posting and answering questions, sharing information and so forth. Other members of the forum will eventually value your contributions, and more people will visit your website from your signature. And the best part? You're building links in the most ethical way from sites that have high quality content.
In conclusion, link building is one of those methods that can gradually turn your site popular and get more traffic that you can imagine. It should be the number one tool in your marketing arsenal.
Keywords: seo, link building, backlinks, online marketing
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