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The following article was published in our article directory on August 29, 2011.
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Viral Marketing - Why is it so Difficult?

Article Category: Marketing

Author Name: Kevin Reza

You know, there are probably thousands of people who have tried to discover the secret of viral campaigns and viral marketing. People know what the general reasons or qualities of viral events are, but it is the human factor that is impossible to know. One approach that is about the best any person can think of is creating videos, for example, that are unique and publishing them. Viral campaigns and marketing are not for everybody because they are frustrating to replicate, but we can give you some direction if you want to give it a shot.

Let's face it; there's no doubt about the fact that emotions sell, and people buy stuff more for emotional reasons rather than the logical ones. You know where we are going with this, you need to incorporate some emotional element in anything you hope will become viral. So then when a truly strong emotional response is elicited from people, the natural reaction seems to be to want to share it.

We are not sure if there is some truly deeper reason for the sharing, or if it a natural compulsion that people have. It is this aspect of our nature that causes us to produce that things we do with videos, etc. But still, this is a viable if not somewhat difficult field of marketing simply due to the nature of what you are trying to accomplish. If you want to find long term success with it, then learn from them and see if you can infuse the same viral marketing principles in your own campaign. For instance, one of the most famous viral marketing examples happens to be Hotmail.com - where every single email sent through Hotmail carried a small message at the bottom persuading the recipient to sign up with the company and get their own email address. This little viral marketing trick was the only thing that was responsible for Hotmail's massive success. It doesn't matter what kind of niche you're targeting, you'll always find true viral marketing examples that you can learn a lot from when devising your own strategy.

Viral marketing can be done in a limited way with something like the IM niche where you can create ebooks that can be passed around, etc. If you like an environment that has no structure or regulations, then viral marketing is for you. What you have to look forward to is a lot of work, a lot of marketing and failing perhaps all the time. There is much more to it that have to do with your individual make-up and ability to ignore failure. Do not plagiarize the works of others because there is a good chance your audience may recognize it.

There's absolutely no guarantee that you'll be able to make each and every viral marketing campaign of yours successful. However, once you start applying these tips you'll realize that by doing so you'll be increasing your chances of success.

About the Author: Here is a great aricle with examples of successful viral campaigns.
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Keywords: marketing,advertising,viral marketing

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