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SpinDistribute.com Article Directory

The following article was published in our article directory on July 30, 2011.
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Business Holiday Cards - Tips for Maximizing the Benefits of Sending Corporate Holiday Cards

Article Category: Business

Author Name: Timothy Riggins

There are many benefits that come along with sending business holiday cards. They show appreciation for customers, which in turn encourages a customer to stay a customer. But they also present a unique opportunity for promotion and advertising that goes well beyond the cost of the card. Following a few simple tips can help ensure the money spent on holiday cards is stretched as far as possible by maximizing the benefits received from sending cards. There are many things that must be considered, but the basic marketing principles still apply. The card must be eye-catching and appealing for it to make an impact.

The first consideration is the card design itself. Business holiday cards come in many varieties, and it can be overwhelming to choose one. The number one rule is to make sure it is interesting and memorable. A dull card will be tossed in the trash and possible not even read. A beautiful card will be remembered and possibly even displayed for others to see, which is the main way the promotional benefits are enjoyed. Keep in mind the impression the card gives as well. A classic design will exude dependability, a contemporary design may conjure the idea of being willing to move forward, and a whimsical card gives a laid back, fun impression. Choose the one that best fits the business.

Make sure that the business logo or name is prominently displayed on the outside of the card. While most have the name of the sending business on the inside of the card, there is a huge benefit to be had from displaying it on the outside that is often missed. When business holiday cards are displayed, even those that stand out the most are rarely read by those passing by. A logo strategically placed on the outside of the card will be much more readily noticed.

Lastly, business holiday cards really should be signed. Though it may not be possible for a president or other official to physically sign each and every card, even a computer generated signature is better than none at all. Many do not even notice the difference, but even those who do appreciate the sincerity that is implied by a signature. It makes the card more personal, and makes it more likely to be remembered and appreciated by the customer. If cards stand out, have a logo or business name that is easily recognized without opening the card, and are signed, the benefits may be multiplied many times.

Keywords: business holiday cards, corporate holiday cards, holiday cards

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