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SpinDistribute.com Article Directory

The following article was published in our article directory on July 29, 2011.
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Business Holiday Card - What Can Business Holiday Cards Say About a Business?

Article Category: Business

Author Name: Timothy Riggins

While most will agree that receiving a business holiday card leaves a good impression of the business, it can be helpful to know what message a card is carrying other than the obvious. Many factors including the type of card, the holiday it celebrates, what it is made of, who signs it, and more can say a lot to a customer about a business. This message may speak even louder than the one that is intended to some, and that can be a very good or a very bad thing. This is why it is important for businesses to understand this concept before the first card is sent.

Religious holiday cards are popular and generally well received. The problem comes in when a business holiday card is sent to a customer that does not practice that religion. The impression is then given that the business is either insensitive or impersonal, and neither one is a good thing to be. On the flip side however, those who receive a card celebrating a religion they are a part of will find it comforting to know the company shares their beliefs. The line is a fine one and should be walked carefully.

Another possibility is sending a business holiday card that is environmentally conscious. This decision should really be made more based on what the company desires rather than the customer, but it can speak volumes to the recipient anyway. It is difficult to imagine a scene in which someone would be offended by a green holiday card. Most would be happy to know that they are doing business with a company that cares about the environment. The issue here is the cost of the card versus the actual benefit. How much of a difference to the customer would it really make to receive a card not made from recycled materials?

Lastly, the style and tone of the business holiday card says a lot about the company that sent it. Contemporary cards can reveal a willingness to move forward, while classic designs can reflect dependability. Whimsical designs allude to a business that is fun and likes to be enjoyed by their customers. All of these issues should be considered when choosing a card to send. They should not be used to make the full decision, but rather considered along with the many other factors that make a difference such as budget and customer base.

Keywords: business holiday card, corporate holiday card, holiday card

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