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SpinDistribute.com Article Directory

The following article was published in our article directory on July 30, 2011.
Learn more about SpinDistribute Article Distribution System.

Business Holiday Card - Why Bother Sending a Business Holiday Card?

Article Category: Business

Author Name: Timothy Riggins

Advertising is expensive, and all the little costs can often add up to be as much as larger expenses. Promotional materials can be a large part of this, and that is why it is important to spend the money where each dollar can serve a dual purpose. An example of this is sending a business holiday card to a customer. These serve a dual purpose in aiding in customer retention and satisfaction, as well as serving as an advertising tool. This is especially true of customers that are businesses themselves, but even individuals can help fan the flames that were started by the spark of a simple card.

The customer retention and satisfaction benefit of sending a business holiday card is somewhat self-explanatory. The promotional benefit is often missed though. Businesses are the best about this. Consider the restaurant that displays holiday cards that are received. Any business that has a card on display is going to be noticed by any of the displaying business's customers that happen to look at the cards. Even if it is a quick glance, the seed is planted. This is an excellent example of a reason why having a card that is eye catching and the name and logo of the business prominent is extremely important when choosing cards to send.

Business customers are not the only ones that can help however. Individuals display cards as well. Some may do so in their home, but in a season where parties are common, the card still has numerous opportunities to catch the eye of a potential new customer. The same is true of individuals who display cards at their place of business. A business holiday card that is pleasing to look at may be placed on a desk or elsewhere in a workspace for holiday decoration. It then has the chance of being seen by whoever enters the workspace. Again, this is an example why making sure it is obvious who the card is from is crucial.

While the idea of customer retention and satisfaction is obvious, it is also important to recognize that it is possible to lose this benefit and cause other damage if certain standards are not followed. It is important to ensure that a business holiday card is not offensive. Religious issues can be tricky, so when it doubt, generalize. Go for a broad season based card rather a specific religious holiday. Do not compromise the beliefs of the company however, as this will do more harm than good.

Keywords: business holiday card, corporate holiday card, holiday card

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