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SpinDistribute.com Article Directory

The following article was published in our article directory on July 30, 2011.
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Business Holiday Card - Things to Consider When Sending a Business Holiday Card

Article Category: Business

Author Name: Timothy Riggins

Sending a business holiday card can be a very strategic business move, but there are some considerations that must be addressed. There are some decisions that should be made before any cards are sent in order to avoid embarrassing situations that could harm the business in the future. Typically these types of cards address the holiday being honored, the recipient's name, and at a minimum bear the business logo. Whether or not it is signed and who it will be signed by is one of those decisions that must be made in the beginning.

Once the decision is made to send a business holiday card, the issue of who is to get a card should be address. For example, if just one person is going to get a card, that is fine. However, if the decision is made to send many cards, a decision must be made as to who will get them. Can a card feasibly be sent to all the customers of the business? If so, is this cost effective? Will it have a positive impact on the business? Usually the answer the last question is yes. The answers to the first and second questions vary, but the important thing to remember is to be consistent.

Customers could become offended if they do not make the cut in a subsequent year. For example, a bank may choose to send all board members a business holiday card. This list will change only with the turnover of board members. However, if the decision is made to send a card to account holders with an average balance above a certain threshold for the year, it could become tricky. A customer could be offended if a card is received for a year or more, and then not received in a year when the balance drops below the set amount. In this situation, it could be wise to send cards to all customers, or not at all. Another option is to send them to only new customers, or to customers who have been with the business for a certain number of years.

Another example of consistency being important is in who signs the card. If a business holiday card contains a signature one year, whether automated or actual, it should contain a signature in all subsequent years. Otherwise the customer may get the impression that those sending the card have lost interest, and it becomes impersonal. If the card is never signed, it is not as much of an issue.

Keywords: business holiday card, corporate holiday card, holiday card

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