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The following article was published in our article directory on July 7, 2011.
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Article Category: Business
Author Name: Steve Stome
Internet marketing has found a new strong contender in the form of social media. While SEO, or search engine optimization, still matters a lot, social media has revolutionized online marketing due to the simple fact that it is more personalized and targets the right market audience. You will be able to get responses from potential customers faster using social media. Presently, Facebook is probably the biggest and most popular social media site. It is safe to say that this is the most powerful marketing tool anyone can use. Aside from the fact that it is highly effective, Facebook marketing is more affordable than traditional means like advertising through Adwords. In fact, people are more willing to buy a product or acquire a service if they see an ad on Facebook, as compared to seeing one on search engines.
People use Facebook for a lot of reasons. What started out as a means to connect people socially has become a very effective tool for marketing. You will be able to reach out to actual people who will take action by using Facebook. These people may not buy from you right away, but they will eventually make a purchase, and you don't have to wait very long. Also, as mentioned earlier, the cost of facebook advertising is cheaper by as much as ten times the amount you'd pay for Adwords advertising. You also don't have to be too concerned with keywords when dealing with Facebook. This is because you are targeting the people with Facebook. You are building a relationship with potential customers, a real social relationship and not just the business-to-customer type. With Facebook, you will be able to target a person's interests. If your product is related to what your Facebook pals like to do, then they are more likely to try your product. Just think about this: someone who's looking for, say, anti-virus software, is more likely to try one that is 'recommended' by a Facebook friend over something that they see on a search engine results page. Why? Social media helps create a higher level of trust between people. You are, technically, friends with your potential customers.
Friends will notice your ad on their walls. You can also make a page for your biz and ask them to like it. More often than not, these people will 'like' your page. Once you've accomplished that, you can update them with your activities and even interact with them. You can keep your potential customers interested through constant interaction. Potential customers will become open to the idea of buying from you if they are interested in what you have to offer. Using facebook for business is really beneficial. You will get clients better. But would this mean SEO and Adwords are no longer of use? No, they're not. SEO still plays a major role in online marketing. It just so happen that social media offers a far more personalized approach.
Keywords: facebook marketing, facebook advertising, facebook for business
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