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SpinDistribute.com Article Directory

The following article was published in our article directory on June 16, 2011.
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Video Marketing And Its Importance To Your Business

Article Category: Marketing

Author Name: Tim O. Compton

We can never deny the fact that being able to promote and market a business correctly is the key to that business' success. And these days, there is a modern way by which products and services can be promoted and this is by using video marketing. If you are not familiar with it yet, this type of marketing makes use of attractive, short and highly informative videos in order to promote a company's product or services. The main reason why this type of marketing strategy was introduced was to be able to spread information about a specific product or service to its target consumers. After all, it is easier to attract buyers and customers if they are made aware of what it is they are about to spend their money on. Video presentations allow for a clear, entertaining and attractive way to entice customers into buying a product.

But what is its importance to businesses? Advertisements that make use of text alone require the customer to read the text and understand the message that the companies would like to convey. While text advertisements are effective in their way, the fact remains that in order for the message to get across, a target consumer still has to exert effort and give time to read and understand the message. When the same advertisement is given to customers using videos, on the other hand, they get to grasp the message easily and they do not even have to take time to read anything. This is because video demonstrations and illustrations create a more effective impact on the viewers. It is important though, to keep these kinds of videos interesting enough to catch the attention of people yet not too long to bore them.

Studies show that consumers can retain promotional videos that are short, interesting and gives straightforward messages longer and provide a much greater impact. Also, short, informative marketing videos are very effective in enticing target consumers to buy or hire the services of the company that is offering it. You will also find a lot of companies that are using these types of marketing tools because a lot of their target consumers are going online to buy products and hire services. Making use of these marketing videos and posting them on the internet allows business owners to tap into as many of their target consumers as possible without having to worry about spending a lot of money on advertising costs and other types of expenses.

Keywords: video marketing, marketing, business

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