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The following article was published in our article directory on May 25, 2011.
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How to Increase Footfall to Your Shop with QR-Codes

Article Category: Advice

Author Name: Johannes Ahrenfelt

QR-Codes were first created in 1994 by Denso-Wave to enable speedier decoding than a conventional barcode; therefore its full label, "Quick Response code. By using your cell phone and a free QR-code app, you scan such codes to learn about services and products. An increasing amount of enterprises have commenced using the technology as it supports their consumers interactive information about a service or product. With their popularity rising, you may consider crafting your own code for business use.

Step 1

Decide what you want to connect to your QR-Codes and for what purpose. So, you may wish to attract new customers to your business website or potential buyers to a targeted product for example a new range of cosmetics. Most online QR code generators allow you to produce a number of content, including a web address, text message, Youtube link, phone number or audio file. There are many different tools to help you create customized qr-codes for your business (see www.squarecode.biz for more details).

Step 2

Visit http://keremerkan.net/qr-code-and-2d-code-generator (or www.squarecode.biz for other alternatives). You will create a code that, when read with a free app, will give your visitors with a promotional message, like a voucher code in your store or eshop.

Step 3

Add your message in the input box. For example: "Welcome to our shop! If you show this message and voucher code to one of our assistants, you will get (X percent off new range of products)." Click "Generate." Right-click and choose "Save Target As" to save the code to your PC.

Step 4

Add the code you produced on your marketing material, business card, T-shirt or on your website or shop window for customers to scan. If you want to scan the code to test the result, just download and install a QR-code scanner app on your mobile phone. Launch the app and scan the code to see the result on your phone.

Step 5

Download a QR code reader so that you can see the content of your QR-Code. There are many free scanners are available. Try a couple of them to determine which one works best for you.

The reason more business are starting to utilize this cutting-edge technology is because it enables a company to link their products with the virtual world where they can provide their customers with new information, discounts, helpful guides or demonstrations. QR-Codes can help your business bridge the gap between your brand and content stored online that will enrich the users or consumer's experience. Find out more about how your businesses can control these codes today by visiting www.squarecode.biz

Keywords: dynamic qr-codes, qr-codes, qrcode, qr-code marketing ideas, use qr codes for marketing, marketing, advertising, user experience, customer experience, augmented reality, AR

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