What can I do when logged in?

You can submit new articles, so we can make unique versions of them and distribute them for you.
If you want to simply publish the same article on 800 websites, you can tell us to do that.
You can see the archive and current status of all your article distributions.
You can order any number of high-quality articles - just let us know your keywords.
You can browse the archive of all the articles we have written for you.
You can order our Complete Service (10 high-quality articles plus 10 article distributions).
You can purchase more credits for our services and check your affiliate earnings.
Much more ...

SpinDistribute.com Article Directory

The following article was published in our article directory on June 13, 2011.
Learn more about SpinDistribute Article Distribution System.

From Plan-Making to Mail-Sending: How E-mail Marketing Works

Article Category: Marketing

Author Name: Victor Green

Just like any other marketing activity, e-mail marketing works through a series of processes. As in many business processes, a company must first prepare a marketing plan. This involves preparing the company's main goal through e-mail marketing. Some companies may want to introduce loyal customers to new products, while others may simply want spread to information to readers. The main point of the first step is to set the primary objective and then divide it into a series of smaller objectives, as it is easier to formulate a plan through this manner.

The first step may also involve determining which customers the e-mail marketing campaign should appeal to, as there is a vast array of personalities and customers that a campaign can target. The second step involves the creation of the e-mail itself. E-mail marketers must bear in mind that despite customers belonging in a target demographic, each person must feel appreciated by the company through the letter. Thus, companies must invest in e-mail marketing software as well as in good content personalization techniques, as customers are more likely to open, read, and follow links in e-mails that have interesting content for them. Good customer knowledge is the key to e-mail marketing, just as it is the key to marketing in general.

After designing a series of customer-tailored letters, a company must now initiate e-mail distribution. Many companies online provide e-mail marketing solutions, such as providing a mailing list, management of e-mail, as well as different e-mail marketing programs to assist the client company in spearheading a successful campaign. One particular tip is to find an e-mail marketing provider that has become an industry leader, or has a good tracking relationship with Internet Service Providers. Obtaining a high-quality provider may be expensive, but doing business with industry leaders removes the risk of e-mails being flagged as spam by ISP's. All-in-one e-mail marketing solutions providers have also become popular choices for e-mail campaigns.

Once a company has obtained the e-mails and the provider , a series of testing phases are then created, in order to see how effective the e-mail marketing campaign will be on a smaller basis. This step is important because it allows providers and the company to weed out mistakes, unverified or non-existent e-mail addresses, or faulty e-mails. If such errors are sent before testing, many customers may misconstrue these messages as spam or viruses, thus costing the company not only customers, but its reputation. Should mistakes be spotted, an additional step - revising the e-mail list - may be required before testing again.

Once the testing phase has been completed , the provider can now proceed with the next step, which is sending the e-mail blast. An e-mail blast is a simultaneous sending of all the prepared e-mails to each of the corresponding customers in the mailing list. After sending the e-mails, a company can then check back after a period of time to check the results - this final step involves analyzing which e-mails have been read and how many links have been followed as a result. From these results, the company can adjust their marketing plans - both online and offline - accordingly.

A good e-mail marketing campaign typically follows these processes in order to succeed. With the right management of resources, time and effort, a company's online marketing endeavor just might bring the boost it sorely needs.

Keywords: email marketing, email marketing software, email marketing program, email marketers, email marketing solution, email newsletters, small business email marketing, nonprofit email marketing

Learn more about SpinDistribute Article Distribution System. We also offer a Pro Article Writing Service to everyone who needs premium quality well-researched articles.

SpinDistribute.com Network

Each article you submit at SpinDistribute.com is sent through our innovative Article Distribution System to our network of more than 1840 publishers - about 55% of them are high-quality article directories, 30% of them are niche blogs and 15% of them are other content-rich websites.

To achieve the best possible success we only publish your article to most related websites. This means your article will show up on approximately 640 - 880 most related websites which will give you great SEO results.

We also offer a separate Professional Article Writing Service to everyone who's looking for high quality web content and well researched unique articles.