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SpinDistribute.com Article Directory

The following article was published in our article directory on May 23, 2011.
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Marketing Through Email - Informing Customers of New Products and Developments

Article Category: Marketing

Author Name: Victor Green

Not that many people understand the importance of email marketing and why a lot of people use this medium to increase revenues with. Some people even mistakenly believe that this medium is actually one that annoys individuals with emails that flood their inboxes. This is not that kind of email.

When you say email marketing, you are actually talking about authorized messages getting to people who ask to receive them. You are actually emailing people who want to receive these messages from you. In fact, for people to receive emails from you for your marketing purposes, they need to give you permission and their email addresses to do so.

For people to get emailed information from you, and for you to effectively use email marketing to your advantage, you will need to have the tools necessary to make this happen . One of the things you will need is an email marketing program that informs visitors to your site that they can give you their email addresses if they want to get regular updates from you.

These programs gather the email addresses of the people who want to "opt-in" and store these in an easy to use system. This program then allows you to send out emails to all these people every time you need to do so without your having to enter each email address individually yourself.

A lot of companies and commercial entities actually use email marketing as a way to keep their loyal customers informed of new developments and updates. These usually come in the form of email newsletters. What these newsletters do is to inform people who have signed on to receive these messages about new products, changes in the company's structure, promotional events, discounted items and even the discontinuation of certain items. In short, these emailed messages keep customers informed of what is happening with your company.

With people being as busy as they are these days, keeping them in the loop, so to speak, is important not just to you but to them as well. Some people these days even only have so much time to spare in their hectic schedules to look at their email inboxes. Using emails to let them know what is going on and what they can avail of from you may be the only way you can tell them about new products and such.

When loyal customers find out about these things via your emailed messages, they can then visit your site to browse through your new wares. You might even be giving them the information they need about a particular product they require. With them knowing that such an item is available on your site, in essence, you end up not only earning from telling these individuals about it, but you also end up helping someone as well.

Keywords: email marketing, email marketing software, email marketing program, email marketers, email marketing solution, email newsletters, small business email marketing, nonprofit email marketing

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