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The following article was published in our article directory on April 21, 2011.
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Article Category: Business
Author Name: xia zihui
Michael raza in diss and did not think of herself and pedestria in 2007 jobs. The Turkish French Canadian person skill, launched the RIM blackberry is the fist product. RIM In may, "apple" hit your phone, first generation iPhone launch, a year later, apple launched the second generation iPhone smart phones, changed the rules of the game. So far the cellphone and related industry into a new era, we might as well call XPhone era.
In XPhone era, a longing for a cell phone at least have the following two characteristics: class PC operating system, unlimited downloadable applications to meet your individual requirements; Of course, if it or touch screen or have your thumb wheel, that is more wonderful. Blackberry has pioneered the thumb wheel and brilliantly for Nomura securities, in 2007, at 6 million are expected to 7 billion company E-mail account, only 1.2% realized wireless. RIM will also promising hinting, if not appear if iPhone released iPhone, media will soon after the phone called "Jesus phone", a developer claims: the birth of this product than Jesus second rebirth even better.
After the birth of iPhone from revenue growth, if only the indicators, RIM still unconventional. March 25, it issued a report fiscal year 2010 turnover of performance, from $199 billion, fiscal year 2007 to present, RIM continues to maintain growth of around annual 64%. However shipments of minor changes but delivering a signal of danger. According to IDC to provide the data: fourth quarter in 2010 in 1620 million of the department of apple after nokia, isuppli said become the world's second largest smartphone shipments of the contractor, RIM is 146 million season isuppli said department.
The party started to swim
Summer 2007, raza in diss did not immediately realize the threat from silicon valley. RIM executives at blackberry, iPhone seems lack many of the important commercial feature real E-mail, securities transactions shall function etc, and the use of bandwidth in efficiency and safety is not also compared with blackberry. Alastair spence pooh in the blackberry empire, "a book once description:" in public, raza in the blackberry and iPhone discotheque says for "completely different tools" blackberry is the enterprise level cell phones, for business people service, and iPhone is "multimedia tools."
Then the story happened but show that two kinds of tools into each other market and is far more rapid than the RIM's judgment. Use only year time, grabbed a 13% of it iPhone smartphone market share. RIM of the reigns in enterprise market position had been hit. By 2010, a number of large financial firms began allowing employees to use for employees, even office iPhone, iPad distributed free for apple devices develop corresponding software for the client to read. Investment Banks Gleacher analyst Brian Marshall said: "after the first launch iPhone users can choose another kind of security mobile communication tool. Large user abandoned the blackberry platform, and chose the iPhone and iPad."
Rapidly changing market conditions, prompting RIM more seriously thinking new situation, and made quickly hit back. In 2008, RIM released Bold9000 and succession Storm9530, and first released an individual consumer advertising. Undoubtedly, the two product is provocative act for iPhone tough back, though late for a year. In hardware, this two paragraphs with Storm are better than the iPhone, especially, it has a killer application, even today looks are excellent technology, its touch screen keyboard percussive simulate sense. But crappy operating system drew consumer complaints, and the attachment magazine's Danny Dumas had criticized said: "so good hardware conditions, but with the mobile phone operating system so bad."
But in enterprise users view, blackberry and iPhone to put together, in battery life, E-mail, stability keyboard, storage, video recording and safety performance and so on, still have a distinct advantage. In fact, in the first generation iPhone to release the twelve months after retail, blackberry up 38%. Raza in this thinking is fruity for apple mobile phone "market the attention, let things have changed. When they arrived, they found that mobile phone shops, you need to make a choice is not only a kind of smart phones, so, this let our sales also increased."
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