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The following article was published in our article directory on April 21, 2011.
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Article Category: Business
Author Name: xia zihui
On April 20th, baidu launched this year large domestic network marketing popularization activity - "2011 baidu marketing Chinese line" large series of activities in Beijing started. Beijing station professions activity attracted more than 3,000 enterprise representatives, higher than last year at the opening of the growth in Shanghai five times. This with "search win the world? Wisdom lead the future" as the theme of the activity will freely national 150 city, its core target is driven by innovation of small and medium-sized enterprise marketing methods, and then realize our country economy revolutionary change and growth mode of the prosperity and development of the regional economy.
Search marketing enterprise transformation tool
At present, China's small and medium-sized enterprise scale has reached more than 4,000 thousand, created some 60% of the total GDP value products and services. Baidu's senior vice President ShenHaoYu points out, the current domestic enterprise is entered a new round with information technology upgrades and innovative business model transformation period. In this case, technology has not only the first productivity, more to take up the market marketing innovation driving force role. Baidu expectations for enterprise provides referential, portable and ripe for use of Internet marketing solution enterprise now the existing market development is difficult, marketing expenses limited, traditional marketing way effect is not perfect. And marketing Chinese line the face-to-face communication is most effective knowledge popularization means.
Based on the target, this year's "marketing Chinese line" in large-scale activities based on the successful experience of the last year, as a topic speeches, experience sharing, presentation, and other forms, will with search WangMeng promotion as the core promotion, many marketing tool to clients, and recommended to the popularization of Internet marketing knowledge, cracked small and medium-sized enterprise development problem of counseling and provides specific help, that small and medium-sized enterprises can smooth realization of its change and transformation. To help customer to realize the small and medium-sized enterprises and more accurate marketing effect, baidu in this year also special launched the crowd directional function. Based on this, only in 2010, baidu service of small and medium-sized enterprises, more than 40 thousand year-on-year increases by 30%. Baidu search marketing service gain more and more recognition of enterprise.
Network to push the economy from Beijing new pattern of radiation
To the development of the enterprise support just marketing Chinese line activities for one purpose. ShenHaoYu stressed that we hope, baidu marketing Chinese line activities can through in-depth national center city and each big economic belt with new marketing mode, optimized configuration of different regions quality resources, effective pull regional entity economy development.
According to the research results of the graduate school of Chinese academy of sciences, enterprise in the search marketing investment promotion costs one yuan, may drive up sales return 81.44 yuan entity. Last year, Chinese enterprises invested in baidu altogether nearly 80 million yuan marketing costs, to estimate, baidu economic growth in China over the contribution 600 billion yuan. The Internet and search engine of social and economic values are increasingly prominent, for regional economic transformation and economic development to make more contribution.
As Beijing station activities, 2011 baidu marketing Chinese line this search marketing popularization movement writing a sufficient to exciting beginning. This is in Shanghai, guangzhou, shenzhen, hangzhou, wuhan, chengdu, nanjing, xian, zhengzhou and other major regional central cities, and will be in an overall cover north China, east China, south China, northwest, southwest, central six economic belt "2011 baidu marketing Chinese line" large-scale activities also therefore blew the entire Chinese small and medium-sized enterprise marketing innovation horn, the development of small and medium-sized enterprises for solving the problem, promoting regional economic change and transformation into power.
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