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The following article was published in our article directory on April 21, 2011.
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Vitrue has 5 million fans operator as social media technology company

Article Category: Business

Author Name: xia zihui

In 2006, raj Bradford (Reggie Bradford) established social media in Atlanta Vitrue SaaS technology companies, based on the software as a service to enterprise) platform, providing social network management of related tools and services.

Today, in the SRM (Vitrue social relationship management platform), runs more than 2,500 enterprises Twitter account, customers with Facebook, including such as ford motor, Intel, McDonald's and best buy, and other well-known brand, the total number of "fans" nearly five million. Its turnover are also kept nearly 100% of the growth.

Previously, Vitrue successively obtained quota for 5.5 million respectively and $10 million two rounds of financing. In February, $17 million Vitrue won a third round of investment, to expand the native American and overseas market. The 2011 years, in the global new Vitrue plans to set up more than 10 offices, including Beijing. On March 23, raj brad ford accepted our correspondent email interviews, the company's business model, and social media marketing, to do a detailed solutions.
The 21st century ": why Vitrue what is established, make you see the opportunity of opportunity and the formation of such entrepreneurial ideas, whether can share with us?

Raj: nearly four years ago I found a trend of social, I know it will develop rapidly and greatly change the way we communicate. Then I decided to change the company's strategic direction, by a video company UGC to focus on providing enterprise social media software and tools. Now this is a wise decision, but then Facebook is just have 20 million users, and Twitter is the parvenu like a baby.

Now we from 47 countries with about 5 million fans and followers (follower) for communication.
The 21st century ": the rise of to MSN site Twitter, especially for information transmission mechanism produced what effect? Such as information transmission chain what has changed?

Raj: first, social media, especially Twitter, is temporary, it with infinite share and viruses spread to all the features of people open door. Social media inner open, instant and Shared attributes make we often say "word-of-mouth marketing" developed acme. Social networking into all those traditional - and not just the content providers - providing content conduction mechanism. These content, whether news, views or events were quickly conduction to make them constantly spread and share social network.

Think of the past few years, especially the social media Twitter information communication function, and recent events in the Middle East. As soon as possible.we social media for "citizen journalism" (citizen journalism) gifted life. The traditional media giants like CNN, Fox news will quote public broadcast content, these include released on Twitter, Facebook short news release on video, etc. Traditional communication fence has been cast down, and social media make the communication process all equal.

The 21st century ": in Vitrue's official website, we see such a is introduced:" social media should be a kind of dialogue rather than monologue?" For businesses, in use social media, should how to understand the "dialogue" social media attribute? Whether have related case, to detailed introduction to this point?

Raj: simply said, is talking with consumers or fan instead of just said to them. Traditional advertising investigate its root is a monologue in nature and did not invite consumers for communication. Social media let on real significance to form a two-way communication, this will become if maintain proper consumer relationship.

With clothing retail giant GAP, for example, last year the GAP brand logo, unexpectedly changed immediately caused negative the consumer reaction. Very wisely, immediately listen to consumer opinion GAP, these opinions from social networks majority, then changed back to them the iconic original Logo. I think, if no social networks, the GAP so rapidly and never reacting, and this will cause tremendous damage to its brand.

The 21st century ": such as Twitter and Facebook in this website for marketing, participate in customers and audience and enterprise and brand of interaction between, communication way what different places, this requires enterprise do something different from previous work?

Raj: enterprise should guarantee the content of the message to fans is of value: coupons, survey, information, video, etc. This information will be widely Shared and let fans action, this is viral transmission effect. The most basic, enterprises shall open and in the proper frequencies for communication. Another important point is, the enterprise should not be simply official website the whole copied to Facebook. Examine and add the content will increase value and participation; Push product or service is ok but not too much. Of course, the rise of social business will make people can buy through social media.

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