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SpinDistribute.com Article Directory

The following article was published in our article directory on April 20, 2011.
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Google love social networking but social networks don't love Google

Article Category: Business

Author Name: xia zihui

Google didn't understand the importance of social networks, and wouldn't try again. The Buzz from failure to may fail, we see the 1 in "desperate google.com trying again and again to", why social networks to Google so important? Bob dylan, as one of its "times have changed."

The search won't disappear, but importance will cut
Search is essentially a kind of information access method, in the era of social network not rise, Internet information through a web access to realize, personal memory countless address an impossible task also unnecessary, this will give Google provides an important commercial opportunity, with its excellent search algorithm and business model, Google search, become almost a monopoly of the entrance to access web information.

Google's business model and the traditional television have similar place, its business is not directly, but charging users by providing information content, then win users eyeball to businessman charge advertising costs. But the rise of social network, make this kind of profit model face of great threat.

From the information search to information delivery
Use the search is generally have an urgent requirement of information in the social network, and is hardly ceaseless in pushing content. Google's use into a professional obtain material or ordinary people occasionally seek special information tools, it is no longer the only information gain entrance.

Search itself information provided by extensive, and people get too much information more and more like a specialized service draws close, a search box has failed to meet the time. Everyday problems, you may ask Facebook trusted friends there yourself; You may go to see rapid information Twitter, where more real-time; You may go to professional problem Quora, where more professional.
When Google search and the general public, lax contacts between the business model is dangerous.
Therefore. Google urgently need social network, the problem is, it lacks the user, more specifically, lack of user viscosity.

Social networks need user viscosity
Google's problem is lack of its products, its core business user viscosity "search" cannot form a personality and groups. Google now the most user groups viscous possibility, but the Buzz is Gmail E-mail contacts, will fail proof make social networks are unlikely to succeed, it is totally two concepts. This is also I doubt QQ micro bo not successful reason, the original user group is not original, converted to social networks, because be different communication mode.
Google should do?

Google may really lack of social DNA, the simplest method or buying. Social networks are developing the best two big network is Facebook and Twitter. Facebook and Google has always been hostile relations, the concept of friction continuously, two different, both cooperation is unlikely.
While Twitter and Google do not have too big conflict, Google current real-time search joined Twitter content. (because FB closed, Google real-time search is unable to show FB content), both in information processing have open needs.

Twitter currently seeking profit model, Google can provide funds or business model supported, and Google will also gain and Facebook against social network.

After purchase?
Google's acquisitions, failure case also many, its reason may be internal, lack of attention or project lack of autonomy lost vitality. Relatively successful Android/Youtube, the growth of the two departments are out of their autonomy. Acquisition by Twitter after, for example, should maintain its autonomy to the greatest extent, to ensure smooth growth.
Possibility?
Whether the problem is not Google, but Twitter sell any takeover, from the current look, Twitter, although unlikely to sell the profit pattern of Twitter in form, but its still not lacking funds, silicon valley has many people in the investment it, do not say first whether its willingness to sell its bid probably high, the unusual.

Both can deeper cooperation? Google, Microsoft and Facebook may need to be fighting the alliance, Microsoft's Bing has occupied the U.S. market share, while Facebook 30% to be published there are also rumours own search, if Facebook and Microsoft cooperation, its search also use Bing, if the driver to Google and will be a threat.

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