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The following article was published in our article directory on April 20, 2011.
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Why renren net is not china's version of Facebook

Article Category: Business

Author Name: xia zihui

Face the unfamiliar Chinese companies in the U.S., americans like to find similar to the understanding of them.

Then, the American investor dangdang network called "China's version of amazon (AMZN)". Best actor is only beginning to be compared to "Chinese version of YouTube, later because stock prices," and was described as a "Chinese version of the Netflix (NFLX)". Baidu (BIDU) have the americans as "Chinese version of Google (GOOG)", and is called it "the Chinese version of the Twitter".

American business media, especially the underwriting ipos these companies or exclusive investment bankers, very like to use the language, because doing so might be able to help them sell the stock on hand. Once a sales approach proved useful, it can be quickly adopted and nay.
Therefore, when the market rumours on Friday from China everybody nets (RENN) will be listed in the United States, many American media describing it as "immediately Chinese version of Facebook (Facebook)" rites.

However, everyone please remember a bit, when the company compared to another company, are often too simplified to only see representation without looking essence, it'll be easier GuaYiLouWan, negligence many important information.

Look at examples? We really can make optimal actor parable for Netflix? In my opinion, the two companies' profit model distinct, Netflix is dependent on its good brand strength and reliable sales channel for users provide DVD rental or as Microsoft (MSFT) to psu on Xbox this kind of family movie streaming service supplier set-top boxes. And the optimal might provide only a single video downloads, and faces competition from other China tough challenges.

In view of such discrepancies, at the moment I sell empty, and that its optimal sent shares in the next few weeks, especially when the slowdown in the IPO lock in early June after regularly embargo, many optimal vc home and actor internal personnel can sell what they hand through the secondary market of stocks.

Everyone nets is another example of dislocation parable. I believe many just because its "Chinese version of Facebook" company's tags and invest in the stock in a company, in the next several months will be sorely disappointed.

If all goes well, everyone nets will be listed in two weeks, raising nearly $6 billion. This down, value will more than 40 billion dollars.

This time, the large Chinese Internet companies, like best actor, dangdang network and JiHu 360 (QIHU) share price increase in their day of listing for one to two times. Therefore, those who can draw the everyone nets new investors should also can get hefty gains. But, from everyone online Friday submitted to the United States securities and exchange commission the F - 1 file, we also see that many of the concern.

Let's look first at everyone nets the positive news. Its revenue last year, for $7,700 year-on-year increase 64%; Income tax depreciation and amortisation profits to $8 million before; In the year to march, the number of registered users to 1.14 billion. According to the data, iResearch consulting company everyone nets page traffic is their largest competitor 2.3 times.

But, everyone nets seems to start stagnation, in just the past three quarter respectively, the income of $20 million, $22 million and $21 million.

The most surprisingly, everyone nets in formula 1 file also noted that the number of users, its browsing substantially less than registered users quantity. Everyone nets says: "in December 2008 and December 2009, and December 2010, our monthly user login quantity for seventeen million, 22 and 24 million in March. In 2011, our monthly user login quantity for 31 million."

The actual number of users, and significantly inferior at tencent QQ and Facebook.
In the Internet world, when a company development speed dropped to stagnation, the company is hard to climb up from the bottom. Therefore, everybody nets to adopt measures, retain their quickly the market share. Although everyone nets has said they could in online social space and baidu the toughest (even though baidu really reached an agreement with Facebook to set up a joint venture), but it hasn't worked out beyond the QQ strategy.

Therefore, no matter how investment bankers to everyone net is the next touted "Chinese version of Facebook," I don't consider buying everyone net transient.

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