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The following article was published in our article directory on April 20, 2011.
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The members will reach to 30 for the b2c billion club

Article Category: Business

Author Name: xia zihui

B2C electric business grew hot.

Last week, aeryn last year published B2C industry data show that at present the annual turnover across billion yuan of B2C website is 30 families, with the taobao mall, jingdong, excellence, amazon, dangdang network four comprehensive platform utility B2C website scored four strong. Since the end of last year, financing and QianChao continues to burn the meanwhile, recently, tencent, ali, baidu etc successively in B2C field large investments, industrial capital is starting the second wave of investment boom. And in the investment opportunity hasten nervous at the same time, "tao brand" (taobao developed brand) is also become capital chasing the next stop.

Taobao jingdong lead
Erin, a report by the turnover into billion yuan last year of the 30 B2C threshold enterprise, with 300 million yuan and taobao mall turnover ahead, followed by 102 billion yuan of jingdong mall, joyo/amazon and dangdang network respectively to 30 billion and $22.6 billion yuan respectively in three or four hundred.

It is worth noting, the top two taobao mall and jingdong mall, respectively is China's e-commerce platform type B2C and vertical self-supporting type two pie "shifty pair of B2C champions". At present the two completely different business models are found to force their respective fields. Not long ago, the jingdong mall, has already won the third round announced over $1 billion financing. But in the next few years, erika expected turnover, platform type B2C will be significantly lead.

Erin data shows, 2010 China B2C deal reached 6.3 billion yuan, the scale of China's overall network shopping market scale, with 2009 12.7% growth 3 percentage points. Taobao mall, among which represented using B2C trading scale of independent sales type is equal to the sum of B2C trading scale. The agency forecast, 2011 will account for using B2C trading scale shopping market for China's overall network, more than the scale of 9.7% accounted for independent sales type B2C the 9.0%, in a few years, this gap will further increase.

In the remaining 26 seats, apparel class 10 seats, vertical B2C occupies all guest, mecoxlane, only product will, dream ba Sally ahead, including every guest, mecoxlane placed fifth and seventh, respectively for 18.5 billion yuan traded, 12.1 billion yuan.
Digital home appliance, including seven seats of take up new egg, purchase, yi SuNingYi ranked top 10, 18 billion yuan respectively traded, 10 million yuan, 8 billion yuan.

In addition, footwear B2C occupy three seats, respectively good joy to buy, library, le tao name shoes; Beauty &skin care class has two seats, respectively is NO. 5 fashion square net; mini-film bees Such a maternal and infant products, for red child; Book class a, for 99 online bookstores.

Conversion rate curve changes
It is worth noting, last December, the report showed the whole trade order than year-round average conversion to improve. If dangdang network last year for average conversion 2.62%, last December climbed 3.7%; Excellence year-round conversion are 2.67% and December of 3.4%; Every guest year-round conversion 2.9%, December of 3.4%; Le tao is only last year average conversion 0.61%, and December to 4.3 per cent.

Music ChenHu Amoy vice President for the daily economic news said that in e-commerce, Internet application permeability deepen outside, order conversion factors to the ascension of the whole industry is already the attention of index of collective ascension. "Until last year, within the industry more generally still pay attention to the development of new users, ignored the old users." the maintenance development ChenHu think, an important source of new users flow buy, and this year is the main source of since, flow, such as the site navigation, the website alliance, search engines and the prices are a surge in such a situation, maintain old users to more important.

Located in one of the top five of those executives told reporters that since last year QianChao apparently financing of moisture, burning has been pulled open industry reshuffle unfolds, prior to the completion of orders in shuffle conversion will not last, growth, and will appear a period of stagnation and even turning trend.

Since last year B2C field compared the financing and burning hot money marketing, B2C industry with record overall but didn't match. Erin report last year, according to the industry had traded only billions year two, more than 10 billion yuan but 8, 16 in 2 billion yuan below the threshold.

The foregoing industry insiders said that in, in the two years to encounter a conversion of B2C industry based on capital advertising marketing threshold and produce fluctuations. ChenHu also agree with this view. He argues that, besides, conversion to subject outside factors in a nonlinear, only to all kinds of threshold and each category brand concentration effect formation, conversion will enter long-term upward cycle. Industrial capital new impulse
30 billion yuan, let the club members surfaced growth-oriented electricity traders financing boom more hot.

In the last year by VC/PE dominated since the financing tide, nearly two or three months, industrial capital starts to become the second wave of the protagonist, tencent B2C investment, ali, baidu even points all the media have been sweeping admission.

According to industry insiders said that at present the known investment have ali investment name shoes library, baidu investment company, JiangNaChun investment bele electricity fragrant set, tencent investment yi and selling such shareholder, sina and treasure the mecoxlane. Among them, tencent appeared to be extremely stimulated. According to people familiar with the internal news quoted mom nets, says they have got tencent is 20 million yuan investment; Otherwise informed sources, and good joy to buy the new round of financing is completed last month by tencent brought shots.

Rumours in amount most brushstroke for baidu investment bele. According to insiders say, this investment quota as high as 20 million yuan, monomer in the industry financing after jingdong. Personally, MaYunCeng reportedly says call bele investment opportunities, but eventually for winning. Baidu
"The industry is known as the" deep throat ".com "30dao50. GongWenXiang says, founder of industrial capital rob into because B2C investment, operation competition raged, has made the industry must grasp" into realize window period ". As for industrial capital, after baidu yes, tencent clap, and so try to not very successful, now they to investors identity into, will be strong cash flow resources to layout, robbery opportunities.

ChenHu told the daily economic news reporters, industrial capital into intentions are different. He thinks, ali investment B2C consisted of taking experience, and play the role of financial investors; And tencent, baidu into innings, mainly for occupy industry status, through the channel of the cash flow that stronger.

"Tao brand" into new mines
On the outside, B2C capital another trend impulse is the tao brand began to usher in dense investment.

According to GongWenXiang discloses, past two months to make sure that there is more than a dozen tao brand their investment, such as points all the media investment cosmetics tao brand fangcao set, IDG to ladies tao brand Korea will all garments club invest 10 million dollar.

Gong told reporters earlier when communicating with investors, still can feel for them to "tao brand" has many undecided, such as whether it will confined to taobao platform, will only attachment taobao risk is too big, etc. And now, in investment competition pressure, the management also are ignoring too much, "as long as the top three category taobao, is almost all robbed vote".

All in Korea as an example, the clothing club shop in the first ladies and taobao, before the bureau of IDG news says the WuYing also once in African of ze jia. His intention to
However, the personage inside course of study expresses, "tao brand" was behind him there is risk also. First, the "tao brand" "out with a lot of difficulty Amoy", the rise of many tao brand largely dependent on taobao's assistance.

In addition, GongWenXiang also said tao brand sales amounted to tens of millions of yuan even tens of millions of dollars in many, but once receive financing, in the face of investors sales growth 2 | 3 times the requirements, the pressure will multiply. "Tao brand founder mostly grassroots background, get the huge investment, company team from hundreds of expanding to thousand above, management ability will be great challenge." GongWenXiang worry, many "tao brand" founder also not ready.

ChenHu said that at present good independent B2C has become scarce investment opportunities, "tao brand" comparatively excellent naturally become available for new project of mining another piece of mines.
An anonymous comments on comprehensive department B2C executives, said industrial capital rob into and "tao brand" greet investment boom, make B2C industry opportunities by proof. Again But he thought of the stratification, B2C industry pattern will will be more apparent.

Keywords: Lip Gloss Packaging Manufacturer, Plastic Lip Balm Tube Manufacturer

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