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The following article was published in our article directory on April 18, 2011.
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Market psychology is greatest crises to IT industry

Article Category: Business

Author Name: Amanda xzh

Financial crisis have influences on the international division of labor pattern change. "After crisis age", facing the new trend of global industrial transfer, entrepreneurs may face fresh business challenges and risks. How to evaluate and risks? Microsoft global senior vice President, Microsoft (China) Co., LTD (micro Po) chairman according in hainan boao accepted the China business news reporter's interview.

The China business news: the financial crisis affect the international division of labor pattern? Do you think global industrial transfer what trends appear?

According to the world financial crisis, the industrial structure and economic pattern has brought great influence, I quoted kissinger's words, he said: "many years that China, Asia will become the world new economic center, the economic crisis accelerating the from west to east industry shift." Actually, I think in terms of China's economic crisis itself is an opportunity, this makes China enterprise faster internationalization. But the economic crisis also brought a lot of negative things, a negative is that some enterprises excessive conceit, think the western market economy is a failure, so they don't learn the west, this is a mistake. Another negative is some entrepreneurs, economists and government officials think marketization didn't so important, more should rely on the government when the "visible hand". As inflation and overheating these phenomena can be used "visible hand of the adjustment, but if the IT industries development also" to market ", and that the future of China is no way out.

The China business news ": the most recent period, pay rise tide across the pearl river delta, Yangtze river delta. Once has always depended on cheap labor price advantage of OEM export-oriented enterprises are faced with the rising cost of the test. Microsoft foundry enterprise by the effects are will affect the whole price of Microsoft products and its global reconfigure?

We do have some according game console, PC peripherals and other hardware products made in China and exported to the world, but generally Microsoft technology company, to belong to high price is not that sensitive. Over the past 30 years in China by low labor costs, at the expense of the environment and the high-energy model development, now this mode can't copy. This is actually and economic crisis has not too many relations, China development at this stage, when coastal cities into the category of developed type cities, we must face the problem. There are two solutions, one is the change of industrial structure; Another is to transfer to the west and central manufacturing. In the transfer process must have new strategic thinking, for example energy-intensive, on the environment have big pollution industry should slowly make it disappear.

With China's enterprises have gradually going out, we still need more innovation, innovation is not only technical innovation, also including commercial patterns of innovation, the user, market innovation, light by imitation is no future. But enterprise in the short term, but will certainly have pressure compared with these crises, I think the biggest crisis is "to market" state of mind.
The China business news ": how do you assess your future economic risk?

The economy is in according: the state, but the recovery is different. In the United States, whether the IT industry, the financial industry, or basic industry, are in recovery. European compared recovered slightly slow. China is another kind of condition, because China in an economic crisis, when hot money more consumer pull and not very apparent, which caused inflation. But I for China's economy still full of confidence.

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