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The following article was published in our article directory on April 18, 2011.
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Can Domestic milk powder could regain the confidence of consumer?

Article Category: Business

Author Name: Amanda xzh

Although, for domestic milk powder holding a "" its unfortunate, anger the complex emotions," the indisputable, but people still expect the revitalization of domestic dairy industry.

In Japan the effects of the milk powder been nuked by rising food in Europe and us, milk powder, homebred whether can take this opportunity to milk powder to regain consumer trust?

Recently, the reporter in the infant milk powder market on a visit to Beijing, Japan found on nuclear leak Japanese sales of infant milk powder produced a certain influence, in contrast, domestic milk powder in some stores, supermarkets sales increased.

As we have learned, current many mothers give children eat of Japanese milk powder, all is through e-commerce or overseas procurement, local traditional form to obtain the infant retail enterprise rarely sales Japanese milk powder. However, because the quality of milk powder to Japan started a certain worries, many mom to baby milk powder has begun to change. A supermarket sells told reporters that march of homebred brand shop sales rose powder than ever before.

Take the things around for reporters because Japanese translation work in my cousin, so little nephew is born from a living in the "Japanese goods". From five month, nephew has been drinking the Meiji until recently, canned milk powder, milk powder is out of stock in Meiji little nephew of the ring with milk.

Cousin said, don't want to give the child continued, but drink powdered milk for the domestic milk powder not be at ease really, after all seen too much of a negative news. Whenever I feel when a guarantee quality, and there will be some problems. "Now he can eat rice, straight-tempered adult don't drink powdered milk!"

Like cousin the same mom's not minority, they often are in repeated consideration make hard decisions. Exactly why let so many mother ignore domestic milk powder? What made these mom decided to quit rather than milk baby milk powder is not drink home-made? Domestic dairy safety worrying
Melamine incident, americans began to "talk about milk color change", Chinese dairy industry into a downturn
Milk powder security issues are first public attention from 2004, public "big head doll" event entered people's vision, meanwhile, food safety problems also received the attention of consumer.

China's ministry of health and disease control center and the Beijing center for disease control of to recycle powder test results indicate that most powdered milk protein, fat content deficiency, trace element calcium, iron, zinc and other content is extremely low, the use of products labeling method is not accurate.

Since then, not only by the public attention, whole milk powder dairy industry in the line of sight of people. In 2005, because "back to milk events" once ordered to zhengzhou light industry limited company ShanMeng shut-down the improvement. Henan province on June 5, a television has broadcast zhengzhou light ShanMeng recycling expired metamorphic milk reproduction of news, this report set off a frenzy in the whole nation rapidly. Although finally joint investigation found no zhengzhou light ShanMeng dairy industry of reusing existing recycling milk, but there are normal temperature warehouse mismanagement, equipment incomplete, does not conform to product storage temperature, humidity, public health and other requirements, scrap system is not perfected, factory environment untidy, garbage sundry not airtight depositing, process control is lax 7 problems.

Will the dairy industry safety problem right into the two-decade-long SanLu in 2008 is milk powder "melamine" incident. In September 2008, gansu media began to explode "infant kidney stones" incident, the next two months, shanxi, gansu and ningxia, shandong, hubei province, jiangsu, anhui, etc have children with "kidney stones" cases. In subsequent tests of fresh milk, butter, succession containing dairy products such as ice cream out containing melamine. Since then americans began to "talk about milk color change", Chinese dairy industry also fell in troughs.
Credit is the key to domestic milk powder heavy xing
Domestic milk powder chance to rebuild trust only once,

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