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The following article was published in our article directory on April 18, 2011.
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Renren net is the facebook of china ?

Article Category: Business

Author Name: Amanda xzh

Last weekend, everyone, this IPO application submitted network is the first manufacturer to overseas market's special social network site to MSN (i.e., general speaking, QQ is also a social network). Someone once asked why, in China, and Facebook Twitter ten times as much as the valuations instead, micro bo service more popular than to MSN service. I briefly answer: because micro bo gamers are giants, relatively speaking, to MSN, are running a small business. The answer is coarser, because reason more than this one. But no doubt, this is one of the reasons.

Everyone is the goal to raise funds listed at $530 million, if successful, China will have to MSN camps have more strength relative to a preexisting contenders, for the micro bo faction, would be a shock. However, everyone flaunt China's Facebook or some problems, actually. For its concrete operation slightly conditions, it is not difficult to learn about this conclusion.

Everyone revenue from advertising, to 42 $32m scale. But the AD revenue mainly comes from several big advertisers: 2010 is a total 248 advertisers contributed this number, 94 percent of advertising duration as in units of measure, rather than popular CPM. This business revenue model mean that these advertisers are all rely on human (marketing personnel) a a negotiating down, since depend on human negotiations, it is easier to select the so-called "big single" lay output-to-input ratio - this is relative taller. But this model is that: income rising risk will drive operating expenses rise. We can see from earnings, although successive years, cost of income share dropped, but by 2010, are still six percent more than the accounted for.

And its copy objects, Facebook is more with the so-called "long tail" properties. Facebook and third-party enterprise cooperation has not only advertising model, and e-commerce mode, relying on enough to generate enough subdivision visitors crowd, some companies, even found their Facebook than his own website homepage to attract flow. In user subdivision and generate technology-oriented advertising platform, everyone remains to be hard.

If the advertising model some defects, everyone can also use "user scale to as an excuse to lack of words, so, third-party platform not enough prosperous, it don't have much reason. In fact, it was the first make open platform, but for happy digital companies too alert, its net opened the "exclusivity" third party agreement. When this not too open mind dominated the consequences from the open platform to today, it is: from the open platform for income but $3.5 million, and VIP user income 2.1 million almost. As for the income proportion in the whole everyone, is little digital (advertising proportion, game 32 million thirty-four million).

So, although everyone KouChen "China's Facebook", but what isn't so spectrum at heart. It this is will everyone nets, everyone games, glutinous rice even still inside of vogue when the nets packed together listed, the hope can also account for $8.5 billion valuation (Facebook), Zynga ($10 billion), valuation Groupon (valuations $25 billion), Linkedin ($3 billion, valuations are preparing to IPO) four foreign extremely igneous concept of light. However, in terms of glutinous rice nets year-round 1.2 million dollars income level, Groupon very far, and distance, that is still weft nets in swaddling of things.

Everyone listed, equivalent to a kind of can't wait, not follow. After all, from the micro bo pressure of competition is very strong, and happy nets competition also need a landmark event to prove himself better than rivals. I don't doubt everybody will be listed failure, but since from China by 2010, the network company record listed number, some of those duties. This round, it is listed frenzy is worth ponder.

Foam exist? Exist. Bubble will burst? It's impossible to say. For example, with everyone listed received capital, may let it gradually treatment remaining today defects. But I always have a feeling, 2011 and 2012 for new round two this years, digital economy is concerned, extremely the key. Perhaps, the end of the earth does not 2012, but the Internet's economic woes.

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