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The following article was published in our article directory on April 15, 2011.
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MySpace CEO: we will rebirth for entertainment

Article Category: Business

Author Name: Amanda xzh

Myspace CEO Mike Jones (Mike Jones) swear, he and his team will let Myspace rooted in new business, and Myspace will gradually popular.

Of course, Jones now forced to so firmly believe that.
For he is concerned, how he can still so weak marked continue their own work?
For others, the American news group has concerned in considering selling MySpace.
Just think about the assessed value can explain it all. A website is an ordinary shields 6 to 10 times the appraisal, and a stagnant or decline website only 1 times valuations.
So what made Jones MySpace so believe?

In fact, Jones's MySpace could only and micro blogs Tumblr, even "Hector Huffington Post fenton reaction Post (comparable. MySpace had not Facebook opponent.
In an interview, Jones says MySpace currently main development business is "social entertainment".
Mr Jones said: "when the user to MySpace, we hope they contact their topic of interest, favorite brand and favored celebrity. We will create targeted 'entertainment flow", providing them with the most need new content."

Jones and his team also showed us what "social entertainment" product rapid growth trend, although the total capacity of MySpace has declined.
"Social entertainment" how development? Jones really give up MySpace brand? Let's see technology Insider blog (hereinafter referred to as the soul of Jones's BI) interview:
BI: you said MySpace and not true sense of social network, so to compete is Facebook, is that so?
Jones: yes.

BI: so what is MySpace?
Jones: we put the MySpace development business type called "social entertainment". It means when a user to MySpace, we hope they contact their topic of interest, favorite brand and celebrities. We will create targeted 'entertainment flow ", providing them with the most need new content.
BI: why MySpace will take this strategy? When you work, or before this, you will think of doing that?

Jones: MySpace tradition is rooted in entertainment, hold this attracted MySpace flat early users. We found this piece of the market is quietly change, social networking platform has become people to contact their attention, especially around what the conventional way and content.
We found that MySpace platform there appear a large number of user session, so we in providing content at the same time, still will provide users with contact love topic session platform.
Market choice and users change drives us to do so, some of the traditional MySpace space.all we adopted the correct development strategy.

BI: when I saw MySpace flow simulations, such as Internet statistics institutions such as the ComScore, things seem very bad data. What made you so optimistic? Please explain.
Jones: this question is very good. First, we and many other sites in February was brief shock. In addition, we have already seen users about direction changes. Last November, we launched a new product, it fundamentally changed influence of MySpace users value positioning. Traffic
Comscore data can not let us convincing. After all, the Internet data can represent a success, but cannot characterization company strategies.

Comscore and not counted in the past few months MySpace two times more mobile platform flow. It cannot show our content product growth.
Just consider the special aspects, we will see a new statistics - content products is higher than the share of social network products, before the success of the strategy for us to take on. We found that the topic MySpace volume is increasing at an astonishing rate, and these users and their favorite topic into MySpace. Therefore, people will choose MySpace, to choose their favorite movie and celebrities, then linked to these topics.

Related data shows, the number of users contact MySpace commentators in sharply increased. Especially on MySpace commentators MySpace launched a certain subject to the user. In this case, a certain amount of users loss is to be expected, the company internal statistics can explain the new strategy is working

BI: does this can be understood as MySpace volume is small, but even the small user groups concerned commentators are gradually growth?
Jones: I'd like to say is we will enter new markets, it is a very big entertainment content market. The new strategy will lead to the loss of some users. As part of the new strategy, we are attract new users, MySpace old users may will be decided by themselves.

BI: throughout the Internet development history, the wrong brand development direction may cause irrevocably results. MySpace brand and company name will have change?
Jones: like apple and nintendo this kind of technology companies, their business to have experienced many changes. I think MySpace will have new strategy, launched at different products. We are promoting this strategy, our confidence in it. We currently have seen some successful clue. About brand strategy, I can't specific comments.

BI: hear you on MySpace vision, let me some reminded of Facebook, but more like today's Tumblr. So say yes? You have competition between?
Jones: MySpace is concerned about the topic and commentators users, many famous platform are doing this. I think, how to use social concept in content need our continuous exploration.
If you pay attention to our topic mode of operation, you will find that MySpace is different from other platforms and other social networking platform has never been used to our topic strategy. Commentators concept is put forward, the MySpace last November when he released to the public.
Many competitors are to follow suit our commentator concept. Use commentators idea to create personalized entertainment experience, we can make in the content and the conversation between new market segmentation.

BI: certain topics commentator, they can polymerization some related to the content, such as music reviews. Is it?
Jones: yes, they are more like trend setters. If you like independent music, but a lot of the band you haven't heard, MySpace, you can come to be good friends with commentators. In this way, you will have the opportunity to contact with every day to 4 to 5 independent musicians and music, talking about feeling share. Of course, MySpace music lovers not only, but obviously.first for our music drawn to many users.

BI: you are talking about the thing, reminds me of the "Hector Huffington Post fenton reaction Post (with them), this kind of practice is similar.
Jones: MySpace personalized content experience and unique creation. Many people can't fathom the difference, so your opinion and we very fit.

BI: you will lead a group to buy MySpace?
Jones: the only thing I'd like to say that this is a single program, all the interesting part in this program. The takeover will be through a third bank, the American news corporation digital strategy team will handle this transaction.

BI: record companies would hinder the development of MySpace? Compare your what is your opinion?
MJ: MySpace music partner and record company is a major strategic business assets. We and all the record companies maintained a close relationship. Music has become an important part of our strategy, but also different from other social service symbol.
BI: how to let users understand the uniqueness of MySpace? Don't just do it by rule of verbal propaganda?

MJ: we will use some unique strategy. Of course we will satisfy the demand of users, to let users themselves to publicize MySpace. We have launched some interesting projects, such as hijacked project (hijack -), we had some celebrities and music enthusiasts attracted to MySpace.
We also conducted some offline activities, such as the secret to the real world show, the user introduce new strategy. The future, we will develop more marketing activities.

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