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The following article was published in our article directory on April 14, 2011.
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The Global mobile phone brand started mass update

Article Category: Business

Author Name: Amanda xzh

"Now guangzhou, or mobile player, or choose apple choice." HTC In guangzhou a mobile phone industry insiders so told reporters. Once upon a time, nokia is global handset manufacturers mobile phone, but it brings out the smartphone era overturned this everything. A recent news, after apple market capitalization surpassed nokia after, China Taiwan mobile phone manufacturer HTC (HTC electric) market value has exceeded it nokia, to become the world's second largest phone manufacturers. Industry experts say, global mobile phone brand is beginning to large-scale shuffle.

HTC global second market
As accurately caught industry transformation, and benefit from the timing of the operating system Android smartphone sales, China and Taiwan mobile phone manufacturer HTC electricity (hereinafter referred to as the "market") for the first time HTC beyond competitors - mobile phone brand has long monopoly world the best nokia head.

April 6, Taiwan stock exchange stock price surged HTC nt $60 to 5.3% increase closed at 1200 yuan nt, HTC and hence the market rush to nt $9,800 billion, or about 337.9 billion dollars. This number more than nokia April 5 day after nyse closing in 328.4 billion market value. This means that HTC has become a global market capitalisation, after apple's mobile phone manufacturer. And it was at HTC shortly before the market value, just over blackberry maker RIM. According to statistics, and five years ago, the market value of the growth HTC 30 times above.

The American market beyond apples
In 1997, the beginning of establishment of HTC get Microsoft WindowsCE authorized in 2002, and develop the global launch in the first paragraph of the PDA phone PocketPCPhoneEdition system of Microsoft, infiltrate successfully euramerican market; In 2008, Google Android launched carrying HTC phones of the operating system, now has occupied Android smartphone barcap status.

According to the market research organization NPD data display, HTC in the fourth quarter of 2010, in the United States more than apple and RIM market share (blackberry) became the first big intelligent mobile phone manufacturer. This quarter in the U.S. market share HTC to 20%, blackberry and apple's shares fell to 19%, MOTOROLA with 16% fourth samsung, LG, nokia, HP and Palm and other manufacturers dominate surplus 26% of share.

And according to the fourth quarter profit comparison, last year period, nokia is only operating margin 7%, MOTOROLA mobile phone business is 2%, while operating margin of HTC for 16%.
The Chinese market is still take effort
However, despite the rapid development in the global market HTC, in China's domestic market but it requires a lot of kung fu. Analytic personage thinks, because Chinese market to general functional mobile consumers still has strong demand, focus on the middle and high-end users to cover two HTC nubile market. And in two cities, the current domestic nubile nokia phones still basically world, the personage inside course of study thinks, HTC full beyond nokia to escalating.

In addition, MOTOROLA mobile in SangJie ??? stojakovic (CEO SanjayJha) developed rapidly, and under the leadership of the improved dramatically. Business Although according to the market research company StrategyAnalytics data show that the MOTOROLA mobile global mobile phone market share only to 2.8%, row in the seventh, the market share in Europe more is only 1%. But China the world's booming market, MOTOROLA phones but firmly occupy market leader position Android, share by more than 50%.

Global mobile phone brand pattern restructuring

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