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The following article was published in our article directory on April 14, 2011.
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Apple promot big movies play

Article Category: Business

Author Name: Amanda xzh

Foreign tabloids in the calculation of the apple CEO Steve jobs is the "six weeks of life," he himself was iPad2 appeared at the conference site. He said, "I don't want to miss today."
March 2, FangCaoDe art center, in San Francisco, he was immediately, appeared in 15 seconds applause. Even though he has announced a third in sick, and more angular, shambling, but, once a new product launches, star jobs for apple products will "star" support.

Seems difficult to imagine China truly great entrepreneur would do a single product for more than 15 minutes of preaching, even some entrepreneurs passion in public took pains recommend your products, but it seems that the outcome is not ideal.

Like the same who reach "o, even if has 12 years waiting, 4 years shooting, $5 billion to build, etc stunt, the audience is still willing to believe director carmelo will create 3D fantasy kingdom, because Titanic is there. Product details of paranoid in the iMac, following the same jobs, iPod and iPhone, iPad later, few would doubt the ability of master dream maker.
It is Hollywood "large" type of play made apple. "Big" movies of play is move mobile terminal to change, can't get used to new plays, is likely to be out of the game.

New play
"The past is a pyramid sales era, now is the time issued blockbuster movie." Frost & Sullivan China chief executive WangYuQuan (micro Po) to "talent" reporter says.

Review nokia practice: build a complete sales system, high school, first in line with the low-end sold by high-end phones city of about three time will high-end phones cycle to three level 4 city. Just as the advertisement played the N97, metropolitan store sells three N95, N72 and sold 4 cities like N73, nokia construct marketing system is a pyramid, the product life cycle for years, it seems to take care of purchasing power, also once all proves to be a powerful system.

Now apple, obviously go not road. The iPhone4 is not birth without notice, "sessions" is released. The future every June, it will also be iPhone6 "big" movies iPhone5 or release of time. No matter be "pink" or ordinary consumers, long waits and long lines, hidden under the purchase impulse, seems a consumer impulse than occasionally. Before and after the iPhone4 listed the focus of advertising, iPhone4, laying only sell is medium cities storefront iPhone4. So, LaoBan where the iphone? Shutdown, broke goods. One generation iPhone in early June 2008 shut-down, had overall iPhone3g two generations are also being discontinued retreat city, the iPhone will generally not machine inventory period more than two months. Not to one generation iPhone for sale for 1,000 yuan, will two generations for 2000 discount iPhone. Like Hollywood film distribution as before, advertise, hard film distribution is two months, movies slotted a, you see the film difficult to.
Why a "large" mode? "Multipoint touch DaBing phones, like the appearance design differences, future mobile phones long don't reduce as all of the time. Then, give the focus of competition is cost-effective. Single sales price lowest cost, the attributes purchase. So, the optimal like Hollywood single product as push a penny, advertise, quickly, it will prompt in single product sales, the biggest and best quality WangYuQuan pointed out."

Like busine game as well. Nokia and iPhone are not their own mobile phone chip, iPhone and many other cell phone manufacturers need to place an order as screen. If all purchasing parts, a upriver is 400 million department, 400 million sets, one is the amount of 40 million or 4 million sets of quantity, who can have aggressive ability? If it's the same price, quantity is side, there are good reasons to suppliers put forward higher quality request. This is apple to play "large" business logic - will iPhone global handset sales it single largest, also make sure that every one of the internal parts of high quality. Of course, global distribution, also is "big" movies play an important point, this is very advantageous to share costs.

There is reason to believe that, adapted to the "big" model of the international brand will rise again, MOTOROLA and emulation, and HTC are relying on the original and samsung, LG and fully brand has the chance to do "big" movies.

Interestingly, iPhone5 will adopt qualcomm rumors of mobile phone chips, in the past, qualcomm is regarded as the most expensive mobile chip. Visible, once the phone quantity up, qualcomm chip also "cheap". In WangYuQuan opinion, adapt to the new play, huawei and zte this two Chinese mobile phone manufacturer may become dark horse, because with the domestic and foreign operators with long cooperation, can the quantity on the world; And over the past LianFa division) walk MTK (points fortress machine, will no longer have the advantage of cheap in Madison, would gradually fail.

malaises
According to the financial times in January this year the end of 2010 global market capitalisation released 500 data, apple first won the global IT industry market capitalisation of year-end top Microsoft and Google, surpassing. Order by market capitalisation, ranking behind opponent is so strong: Microsoft, IBM, oracle, Google, samsung electronics, Intel, cisco, hewlett-packard and amazon.

Steve jobs is obviously a alternative figures. In his biography and a sea of articles, has the following tag: paranoia, narrow-minded, excitement, others results predators, vegetarians, buddhist, emperors, loser, hates baths, grade masters, speaker, in four different fields of computer, movies, music, and mobile, and again leading the trend.

Not everyone likes to jobs. But, if the big mobile phones to learn to play "large" mode, there is reason to believe that as long as jobs, apple will be biggest in players. Of course, conversely, means that apple is most likely the impact.

"After all, Steve jobs was acknowledged to be the apple of no alternative to the iPod's leadership. Big developed, small to company, all the candidates restaurant chefs of his responsible for merry, so once his illness spreads, plus the uncertainty of the result, which will no doubt make the stock of the company appear violent shake." United States fortune such comments.

January 17, to apple employees in the email, what jobs wrote: "the board of directors of the company has agreed to my left the company in sick. In period, I will stay on as the company's chief executive, and participation in company issues decisions." That day, apple in the European stock prices more than 6%, 18 us stocks after opening, also once apple stock dropped 4%, closing to fall on 2.25% barrel.

Fortunately, jobs with "big" movies model not only made the highest single mobile phone sales profit, but also for apple built software and hardware integration of ecosystems, already can keep consumers enjoy the entertainment and application software brings convenient, not for "big" movies of high prices and call kui, and can let software developers continue enjoy the profit sharing, keep the passion of innovation and development, beautiful earnings is proof.

In fiscal year 2010 $652 apple sales revenue, soared 52%; Full-year net profit jumped 70 percent, to $14 billion. The profit scale than apple iPhone before the company released nearly 40 years history (1968) total all profits founded. Apple create revenues most due to hardware sales success. Then by extension, cell phone, tablet PC, operating system and even the APPStore self-contained, open and earnings are more easy to implement, and ensure the stability of a certain, apple App Store in 2010 dominated the industry total sales income 82.7%, closer to $2 billion.

That, in fiscal year 2010 after apple released quarterly results, at least five home investment agency will its over the next 12 months average price target of $improved 32% to 467. Even has forecast says, apple's market capitalization will reach $4337, far more than the current value of exxon mobil 4232 billion dollars, then, apple will become the world's most valuable in 2011.
As columnist letter sea ray (micro Po) describe as, "Steve jobs lost, apple fat".

Also, of course, not all people to apple's "closure" over the east China sea. Wikipedia founder Jimmy Wales (joint Jimmy Wales) in an American fortune magazine interview with the truth, apple probably committed a "classic" again mistake: control user desires is too intense, lead to the users start a move into the Android.

If Microsoft and apple's history as a mirror, PC operating system for today also seems to be can serve as reference: once the Microsoft a more open PC platform, ultimately vanquished the apple. Whether future, history repeat again?

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