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The following article was published in our article directory on April 14, 2011.
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Dropbox success has no contact with Google search business

Article Category: Business

Author Name: Amanda xzh

Beijing time on October 29 news, American technology blog GigaOM Dropbox success from pattern, analyzed Google search in the rise of social media then awkward situation. The following is a articles
Relevant keywords search advertising can develop into production value of billions of dollars in industry, has its reason -- because it is very good at will search for information users into want shopping consumers. But that is not always so. The chief executive and founder Dropbox Houston recently in Stamford - to Drew Accel colloquia (Stanford Accel Symposium) speech provides another example. In his speech, he talked about Dropbox such a cloud storage company is how to development today have 4 million users of scale. He said, so the company access to so much user scale, search AD does not bring a lot of help, and its reasons were described.

According to Dropbox Houston mentioned, much work has been done to attract public attention - they think this is venture company needs to do, for example, hiring pr company, buy Google keyword search advertising, etc, but these measures are not obvious. The resulting Specifically, he said, will attract new users to register this perspective, search advertising completely doesn't work, because the company has invested a lot of money on advertising, often can only get a new users -- far more than the company may obtain charges.

This is also present are often people talk about is the key to the problem, namely Google now faces the challenge of from social media, especially Facebook. Google's search advertising do well, reason is the user has decided to use search, need only good what to buy for where to buy - this does not apply to those who just want to get on the Internet chat and make friends to the user. Potential users, (like as Dropbox, because users are probably does not know the products can satisfy their life in some need), social media is likely outcome lean is evident, that the mouth of mutual recommended.

People in Google up where to find word-of-mouth recommendation and related discussion? The answer is that may can not find. Maybe they can find some from Buzz Buzz, but not very successful. Of course, this is not to say that Google itself useless, or keyword search advertising worthless - even Dropbox this kind of situation, once the user heard its powerful function, in his trial before, is likely to search other users at Google comments, related product information, etc. But the problem lies Google can't within their role in social Kevin Kelly, just like in the technology review article said, someone gas place to earnings (attention). Money to follows.

Houston observes phenomena is just another example, again Google why should be careful social media, and what this means. At the same time, it also explains why Google attention will "social layer" added to the products and services - though real to social type products not only in the existing function is equal to add new components, this also is in this field to Facebook ambitions reasons. Anyway, Google does need to find the social factors in the service of the existing fusion method, otherwise, he will face the risk of losing popularity - and even, the loss of potential income.

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