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The following article was published in our article directory on April 14, 2011.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business
Author Name: Amanda xzh
If you ask people what is power. Bacon will say "knowledge is power", Google will say "information is power", someone will say "privacy is power". Undoubtedly, Google already realize information (data) strength. Believe that other companies, whether Internet companies, or other types of companies, more or less all should be aware of this. Otherwise, where the user information appears trafficking case?
This paper mainly said how Google collecting Internet information, countless trend information and Google users (including you I) information.
The Google exactly know how many you information? And your online habits? Please sit down, login to your account, see you are using Google use of Google service list, then you'll know you are put much information to Google.
These services have caused many privacy issues. At the end of 2009, Google CEO Eric schmidt said: "if you some things don't want to let others know, perhaps you should have just don't do that." (it sounds like quite a bit "never hand and hand will be grabbing" lasting appeal.)
That we now see how Google is collected from you that collect your information.
Google information collection channels
Google's mission is: "integrated global information, let everyone can be used, and everyone benefit". It is also good to cash this promise. However, Google is collecting information seems more than we realize.
1. Search (web page, pictures, news and blogs) - as is known to all, Google is one of the world's most popular search engine, its global market share nearly 70 percent (for example, native American accounted for 66 percent). Google tracking all the search, its present search method also increasingly personalized, personalized certainly will will more and more refined.
2. The click - Google search results not only to know what we are looking for, and it also know we click what search results. (editor's note: this do SEO friend should be very clear, can from Google Analytics that.)
3. Web page retrieval - Google's web crawler Googlebot is a tireless small bee, kept "read" and included billions of pages.
4. Web Analytics is currently using Google analysis - the most popular web site analysis tool. Because it's free, and supports multiple advanced features of sites are using it worldwide.
5. Advertising service - how and Adsense is Google financial foundation of success, but they also give Google provide a lot of valuable data. Internet users click on the ads, advertisers in competition which keywords, which keywords most valued and so on. This information is very useful.
6. E-mail - Gmail is one of the three Email service, faces from Microsoft's Hotmail and yahoo Email competition. Mail contents, including sending content and receive content, can be parsed and analysis. Even from safe Angle, this is also an excellent service google.com. Google's E-mail security service -- from huge Postini, Gmail users receive super large amounts of data, including garbage information, malicious software and E-mail security trend data. (editor's note: in 2007, Google to a price of $625 million Postini, network security service acquisition by Google's small business customers with better secure E-mail service.)
7. Twitter - "all your Twitter messages are our best", this sentence used to explain the rapid spread of early network phenomena (also called "network detonation phenomenon" red). Twitter in 2009 and the deal, Google can directly access Twitter on all the news.
8. Google application service (document, electronic forms and calendars, etc.) - Google's office suite have many users, it is certainly one of the data collection source google.com.
9. Google disclosure of personal information - Google encourage you to put your personal information on the Internet, these material including your public social networking site (active in which Linkedin), your Facebook or personal homepage and online pictures, etc.
10. Orkut - although Google's social networking still not very successful, but Orkut in Brazil and India was very successful.
11. Google late in Google2009 must DNS - launched DNS service not only help users get faster DNA analysis, also help Google yourself. Because from the service, Google can obtain a lot of statistical data, such as Internet users access the site.
12. Chrome browser - Chrome can collect your browser activity, and visit websites.
13. Google finance - aside from the financial data besides, users in the Google search information on financial and use of information is Google's important data.
14. YouTube - this is now the world's largest and most popular video site for Google all. It also to Google provide plenty of users to watch the data habits.
15. Google translation - help Google perfect its natural language parser and translation.
16. Google same - although it was not huge, but has the potential to help Google know netizens reading habits and they want to read something.
17. Google reader - now is one of the world's most popular're reader. What do you subscribe to RSS feed? You see what bowen in? Google will know it.
18. Feedburner - many blogs are used to open its Feedburner RSS feed. Google tracking every item Feedburner links.
19. Google maps and Google Earth - you are interested in what place? (Google will also know)
20. Your contact network - you Gtalk and Gmail, etc in the connection, form a complicated user nets. If they use Google, network mapping more profound. Although we do not know whether Google made this, but this data can be collected.
Coming soon - such as Chrome OS successful products more possibility to Google.
Just launched the near - instant search and Goo. Gl and other services
Dead - Google Wave, etc. (although disappeared, should die before collected some data it.
(Google collection of many of these data are anonymous change, so are not always correct. Log can save nine months, service related cookies can keep 18 months. Even so, for most companies, Google hand have general user data is still a big competitive advantage, is a veritable jinshan.
Google - one can't stop data collection machines
Google data collection many ways. Login to the site generated IP address request, used to set up and track the target cookie. If you are logged in Google account, you at Google subordinate website movements, can usually be linked with your personal accounts without and your computer corresponding rise.
In short, if you use Google's service, Google will know you in the search what, you visit the website, you see what what news and blogs, etc. As Google adding more services, its exposure rate will be more extensive, almost all of the so-called "Google".
Editor's note: Googlization namely "Google change", 2003 ohn Batelle and Alex by Salkever together to create this word.
You use any single Google service data, you need not contribute this too much annoyed. When you use multiple Google service is, really interesting dilemma just appear. This year, who is not?
Can try a week without any Internet service. Google.com This also means that no YouTube Gmail, not Google, not Feedburner document, not click the link, need not Google search engine, etc. Strictly speaking, even you must avoid and Google have cooperation services, so, I'm very sorry, Twitter also cannot use.
The growing of the Google may be why some people don't like to use Google Chrome OS's sake. Because Chrome OS can strongly integrate Google's many services, and probably you used to provide to Google about the magnitude of epic proportions data.
Google why do so?
As mentioned in this paper a start, information is power!
With this information, Google can use very effective way to integrate data. In addition to each user or visitors, Google can also for the whole city or the national testing trend and behavior.
Google to collect information used widely. In Google all active area, those who collect data can be used to make market decision, research, perfect products, etc.
For example, if you be able to find specific market trends, you can to market response. If you can find people seek and required, you can make decisions based on the findings. Of course, this to like Google such big company is extremely useful.
And we also don't forget, Google's most income from advertising. Google more understand you, its advertisements can more effectively serve you, this is also the Google's bottom line will have a direct impact.
Not only do so (valley) elder brother
Must say is, not just Google a company doing such data collection. Please rest assured, Microsoft is also using Bing and Hotmail do similar things, this is just one example.
Google's problems (if you want to call it "problem") is, it's like a big octopus, its tentacles reach every corner of the positive. Google has become so confounding, include our online every aspect of life, we (online operation) actions, behavior and relations unprecedented Numbers of information flows to Google hand.
Because Google's endless list of products, it will expand. Up to now, you should already know point.
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