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The following article was published in our article directory on April 14, 2011.
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Article Category: Business
Author Name: Amanda xzh
Beijing time April 8, according to foreign media reports news, in attempt to Twitter get income, a key factor is the brand support, namely brand effectively use Twitter communication with customer and spread information. Twitter know this is a potential gold mine, but not yet effective development, and this is precisely why Twitter like SocialFlow.
SocialFlow is a social media platform, its function is basically taught how to use the most effective brand Twitter. But not only that, they also analyze data and representative brand effectively use Twitter. Brand provides hope SocialFlow Twitter messages to release, and SocialFlow will determine the best Twitter messages published the time. Therefore we can say that SocialFlow service is provide for maximum exposure rate, and the appropriate user or for maximum exposure rate.
This model has good effectiveness, have been SocialFlow get revenue for about a year time. This is not only an investor is willing to put $7 million Twitter, is why SocialFlow signed long-term agreement with the reasons.
In order to better decide when Twitter messages sent brand SocialFlow need analysis, Twitter data flows through, so they obviously need access to the complete news flow, and an cooperation agreement with Twitter provided this support for them. So, every flows through the Twitter news items of 1.55 Twitter will now through SocialFlow.
Obviously, SocialFlow can also acquire Twitter data before, but that has try properties, and based on the unit. SocialFlow Twitter like the way data usage, the two sides signed a formal agreement for today. SocialFlow co-founder Frank spezia plug (Frank Speiser) funny to say "this is like a promise ring".
Twitter and SocialFlow are not talking about the terms of the agreement, but apparently it is good for both sides. Twitter platform SaFu (Ryan Ryan Sarver) said "this is what we want to see the ecological system, they are creating real business."
This agreement and Mediasift Twitter recently formed partnership with Twitter, pointing out the direction of future ecological system to build new client: not, but use already exists information and extend it. SaFu Mediasift service, said the content SocialFlow polymerization, again will produce good content.
The first round of financing SocialFlow this led by Softbank (Softbank), investors include RRE Ventures, Softbank NY, Betaworks, High Line partneryou Venture Ventures, SV Angel, AOL and some individual Angel investors. And in about a year ago in the seed rounds of financing, investors including Betaworks and Dan potter (Dan Porter, the CEO of OMGPOP).
Spezia, points out that new money to fill the SocialFlow enough space to do whatever they want, including research they receive and create data. He said: "we realize that this is what people really need, they're willing to pay."
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