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The following article was published in our article directory on April 14, 2011.
Learn more about SpinDistribute Article Distribution System.

What is the meaning of Google + 1 to Facebook?

Article Category: Business

Author Name: Amanda xzh

Last Wednesday Google released + 1 button, they have been reluctant to the experimental products to a Facebook has existed for a long time "like" button. But with two company in advertising revenue competition, + 1 is obviously a warning on Facebook.

We'll talk about the money problem. The two companies are the main income is advertising. And they are also the advertising business for brand and enterprise based on their customers to provide accurate positioning ability. They can collect user information provided by realizing advertising accurate positioning.

But the main difference between the Facebook user information from: 1 the personal data of the users themselves; But Google for advertising positioning relative indirect way of collecting data. Some of the methods by users and some government even the criticism, including the use of Internet users produced cookies analyses user surfing habits, etc.

As you see from the table below it, if Google with Facebook to compete in advertising revenue, he needs to do much more to think about. Google in the online advertising spending $101 billion to 12.6%, accounts for in this data and Facebook than him out the whole nine percentage points:
And + 1 function to get the search giant Google on the following four aspects and social network produces the aircraft:
Gain new users
Google's + 1 button will soon in the Internet is the most widely used to appear on the search engine. However, users must have Goolge account can use it.

Google global subpoenaed manager Jim Prosser E-mail tells us: "we think is very important is lets users see + 1 source. This is why we ask users must be the first use of + 1 function update or registered Google account before."

Facebook in online social networking account of how much is a fashionable goods for people. On the other hand, Google account (and much of Google's social networking products, such as Hotspot and Buzz) in netizens mind nothing status.

Let have Google account become use this fascinating + 1 gadgets premise, the Google for it is indeed a wise. May even if Google comprehensive use + 1 function can and Facebook after 5 million users of high viscosity and compared, but at least it can greatly enhance Google registration of level.
Facebook is the huge volume in ads that he can succeed beyond suction gold number one reason Google. Although it is a closed, cannot search system, only by Facebook huge amount of users and a lot of user information was enough to absorb gold countless.

Collect information for the advertising positioning
If Google + 1 does bring more Goolge users, then Google will have a registration than now more network users.

Now, Facebook extremely accurate advertising positioning based on its users from much of the information received. It know whether you single, your gender, sexual orientation, where you work, and where you live, etc. Advertisers are very excited because this information can be narrowed their marketing range.

If Google get more user information, it can be besides using search keywords in the Internet data analysis and users outside to further increase two methods, and such positioning accuracy is likely to make its enough to rival Facebook. As "not tracking clause" promotion, treasure accidentally congress latest privacy act release, who knows cookie analysis based on the data collection surfing habits can support how long?

In short, Google needs to use other ways for advertising positioning information gathering, in a short time and need to get a lot of information. What better than launch a need to "socialized premise" search product easier to achieve this goal?

Google offers a more accurate advertising positioning whether can increase the investment and strengthening advertisers hit confidence, we see. Currently, Google AdSense and how to bring visitors are quite different. In a search engine investigation, 30% of the advertisers gives 1% or less. But Facebook advertising also less than 1% of industry standard.

Socialization recommend engine
Facebook "like" button has been widely recognized as a measurable marketing tool. But Facebook itself also is regarded as legitimate marketing platform. "Like" button can be viewed as a friend recommended between engines and the socialization of the people to make a choice recommended when buying a weight.

In fact, Nielsen online a recent survey reality, 90 percent of respondents said they more or less will trust of friends or family recommended. And the influence of such recommendations than other consumer evaluations or brand's website recommendations. In other words, a Facebook "like" action may TongLan the effect of advertising than a better - and "like" it's free.

Once Google began full use + 1, this function will also become a socialized recommend engine, but purposeful stronger. On Facebook, "like" may appear in those and unrelated to your brand, photographs, log injury. But in Google, you see is the product of you are seeking and forms of address is recommended. This is a great concept, advertisers will certainly very welcome.

Prosser says: "although we not say other products in what to do, but we think will personal recommendation in search and be fond of apparent very valuable. We highly value correlation. When you to something + 1, you know your friends will search when see it, but you will not again this information is strong push for everyone."

As DeepFocus CEO the Ian Schafer Wednesday tells us, "when a man on a product in search of a constructive, point or the information, usually evaluation is isolated behavior." Schafer said. "but when you can in a search results with a 'recommend label on the isolated' behavior becomes more socialized - perhaps can use your relationships improved results." "algorithm '
Search algorithm
Another interesting question is SEO. Google in nine years substitution algorithm beat contemporary UGC engine. But now, as if the clock and user feedback dominant search again. Does this mean that the algorithm to search failure? Users would like dominant search algorithm that driving the game change?

Google cited manager Hubert Jake to our mail mentioned, "we fundamentally always rely on arithmetic search quality. It is because we will face every day with more than 100 languages of hundreds of millions of search requests submitted, and many of them, at this moment, we unheard algorithm is the most effective solution. Google's algorithm in constantly update improvement. For example, only in 2010, we tested more than 6,000 algorithm change, and actual adopted 490 a.

"Google will assess + 1 button as search sort is the basis of the effect. Because we will study carefully every new sequencing regulation, and make sure it how to ensure the search quality."
When customers start in search results from friends and others see the recommended + 1, such search results may become more individuation, and more relevant digestion. Compared to the search engine, Facebook "like" - a closed networks -- will not indexed data is just child's toys.

Who will win?
Which company will eventually won the most users, most of the data, the best advertising accurate location capability and the most profits? The answer will largely depend on + 1 success changed the game process, whether this ordinary little button can really become the top killer of socialization of Google products.

About the Author: I am Amanda xzh from China Quality Dress andys auto parts,voice data cabling,

Keywords: andys auto parts,voice data cabling,professional hair clipper,

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