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The following article was published in our article directory on April 14, 2011.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business
Author Name: xia zihui
China unicom (micro Po) has officially adjustment, the new push price strategy iPhone4 "low consumption" project: the user as long as promised $a month can be buyers, consumer 66 and monthly fee in return; $26 Unicom also announced that, from this day (14) LuoJi iPhone4 sales at full open, cut prices achieves 1000 yuan, best-selling 16G 5880 yuan from iPhone4 fell to $4999.
In addition, the iPhone4 queuing booking purchase phones bitterness no longer: whatever apple authorized shops, China unicom or gray traders and all mean plentiful.
The journalist visiting several unicom outlets in guangdong, discover new fees policy has begun promoting: the original 286 package has been cancelled 66 yuan, with new combo; But for LuoJi sales, outlets all mean haven't received a notice, no LuoJi sale.
Along with the iPhone4 LuoJi price "diving," gray market also have followed suit. The journalist visiting guangzhou several gray business find, most merchants offer iPhone4 following has cut for 4600 yuan, low to 4500 around, saying plentiful and ready to take delivery.
Unicom iPhone4 LuoJi QiKai sold this version
According to the new "buy mobile access to send words fee" contract plans, user 4999 yuan or 5999 yuan to buy B or 16G iPhone4 32G B edition, from 66 yuan - 886 yuan for 10 files choosing a 3G package and signing in nets 24 months, can enjoy the corresponding limit cost for free. It is reported, if users in the agreement period machine card will not be stopped using, separation, or lock machine, but the words fee will be stop giving.
Meanwhile, iPhone4 introductory packages from the original $96 drop to 66 yuan: new 66 yuan archives contract plan containing 160 minutes calls 220M B flow, long and monthly fee in return 26 yuan. This file package than before the lowest gear combo introductory threshold reduced 30 yuan.
China unicom said, the release of this file package is hope that more ZhongDiDuan users can iPhone4.
In addition, China unicom announced on April 14, from zero on, in China unicom hall and designated iPhone4 sales LuoJi authorized shops open, users can buy 4999 yuan minimum only 16GiPhone4 LuoJi, cut prices achieves 1000 yuan.
And according to the early when sales policy, listed the 16G iPhone4 sells for $5880 32G iPhone4, the 6999 yuan, after adjustment for two phone prices were down to 4999 yuanhe 5999 yuan.
Guangzhou unicom outlets to SMW reporters, salesman, after new contract plans to release iPhone4 users buy significantly increased; But the salesman also said there was no LuoJi sales, contract users still cannot "machine card separation".
Zhongjin expected in March, unicom 3G net users can more than 1.8 million, April further more than 2 million; And with the new subsidies promotion, unicom in June 3G users net to 2.5 million level.
Reducing subsidies strength "most HRSC" package cancelled
But it is worth noting, unicom 286 yuan before the the hottest selling combo can zero dollars buying machine running canceled contract plan: if you want zero dollars buying machine, the lowest monthly commitment consumption for 386 yuan.
The personage inside course of study "accounts" way: in the 286 package, users have a cost of iPhone4 5880 + (286-245) x 24 = 6864 yuan, and all pay fee to eventually form reflect. In the new contract plan, 386 yuan package is zero dollars buying machine total expenditures for the threshold, users 5880 + (386-245) x 24 = 9264 yuan.
Zhongjin analyst, said ChenHaoFei 16G B iPhone4 zero dollars buying machine package allure is too big, makes unicom other subsidy packages lost its appeal, "many users would rather etc months also should choose the iPhone to zero dollars buying machine package".
"286 terminal subsidies 16GiPhone) total package (cash flow is about 6864 yuan, its adjacent package, the total cash flow 226 package for the people, for 9264 $$3.86 package." Orient securities analysts hui xue.a novel algorithm also said, 286 package it for unicom, its cash flow than other adjacent package; With the original 286 package cancelled and potential target users will tap to other benefit higher combo. "Related users if transferred to neighboring 226 and 386 package, unicom two years at least 8 billion yuan." income
Unicom the adjustment packages profound reason is hereat, unicom wants to high end subsidies the down the cost -- unicom 2010 earnings augusts billion yuan, only 59.7% year-on-year drop into 2011, unicom, improve its much-needed profitability. China unicom in the performance LiuYiMin before President last year, said conference on fourth quarter due to soar, 3G mobile phone user iPhone subsidies also increases accordingly, mobile phone subsidies in the accounts for 3G income than was 27%. Unicom year-round 3G subsidies for us 3.17 billion, of which half 84.5%, iPhone up the cost of subsidies to unicom brought pressure is obvious.
LiuYiMin expressed hope that this year's cell phone subsidies can control in 30% less than.
Plentiful "always take machine"
Let a person more expend consider is, iPhone 4 "hard to get" situation machine -- previously, sudden cooling users buy iPhone 4 often booking need one to two months time, unicom will supply shortage causes boils down to apple, but now, iPhone too suddenly from shortages to abundant supply.
"If you bought a iPhone case, buy it now, plentiful." Unicom salesman say easily, "bring your id card and card, always take your cell phone."
Apple authorized in-store, clerk also says plentiful, at any time to buy to be taken at any time machine, "now iPhone4 sales more than ever, after all the price drops to a lot still need not wait."
Every time apple product price for a new generation is necessarily pave the product launch, the iPhone 4 depreciate lest is no exception. Traditionally, in June apple worldwide developers conference (W W D C) new generation iPhone release on mobile phone. Taiwan "industry and commerce times quoted Taiwan components suppliers iPhone5 message said, in the third quarter is expected to listed.
Have outside media blackout says, iPhone5 will adopt advanced unique intelligent panel design, bring better control for the user experience.
Related reports
Gray market iPhone4 cuts
SMW journalists visited guangzhou several computer city yesterday, the iPhone4 businessman found part already low to offer following about 4,500, buy a dramatic increase in the number, a gray business, "said laughing yesterday bought my personal, breath 4 machine," and to buy, "now reporter recommends much cheaper, and plentiful, you will get more several words can, the original accessories we all have, still can less calculate you prices a little."
Previously, the absolutely iPhone4 offer at least is 5,500 yuan, and also requires users to booking waiting, Mr Li hai lives 16G iPhone4 even bought last week as high as 67 yuan, "kui big, buy now just cost-effective."
Keywords: Low Cost Mobiles Manufacturer, WIFI Enabled Mobile Phones Manufacturer
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