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The following article was published in our article directory on April 14, 2011.
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SEO website optimization effect is the hard truth

Article Category: Business

Author Name: xia zihui

SEO website optimization effect is the hard truth, search engine marketing actually not complex, say simply, users in the search engines, as long as you can when relevant keywords in search results saw our promotion information, this is search engine marketing. Search engine marketing is usually through three ways: competitive rankings, SEO and third-party website promotion. Small and medium-sized enterprises in the search engine marketing, YueHao think the key is to combine the characteristics of the products and its own conditions to choose marketing methods, so as to achieve the marketing effect maximization. After all, technology is for companies to serve marketing ploy, the marketing effect is the hard truth.

A, competitive ranking let our enterprise marketing immediate
Competitive ranking is in baidu, Google such search engine advertising, when users search and you product related words, your promotion information will appear in front of search results. After the user see, you might have to purchase consulting even directly for deals. The characteristics of competitive ranking is immediately obvious and user very precise, defect is some popular keywords higher cost.

Many people have done the competitive ranking, feeling after spending too fast, the result is bad, one of the important reasons is setting the account to unreasonable, it took a lot of injustice, still can not reach the marketing effect. YueHao next detailed how with you about reasonable account Settings, allowing our every minute input can bring the corresponding gains.

1, keywords choice to use data can't take things for granted, speak
Many companies do after the competitive ranking result is bad, and spent a lot of money, largely because the users click on the ads inaccurate these users are not true to the needs of users.

Investigate its reason, because the unreasonable. Selected keywords Our target customers will input which words to search, must not imagined, follow own hunch. Because the user is likely to where we are in industry, the products produced are not familiar with the search, so he used words with our imaginary may not quite the same. This needs us to select keywords in with true statistics as a starting point, to reasonably select.

Baidu promotion management system background has a "keywords recommend" tools, this tool can statistics a different keyword search volume. As long as we registered an account, you can use free this tool. When you enter a product vocabulary, you can know this word search volume, and related words search volume. We can easily know, users in the search for a product or service, what words may enter search, each word search volume just how much. With this basis, with us from again services or products were most relevant words, then we can appeal to the most accurate crowd. Google how keyword tool also had a similar effect, we can also refer to use.

2, set keywords matching way, make money on the blade
The matching of keywords way, can let our rational set up with the least cost find most accurate users. Many enterprises after the competitive rankings with great cost, is the matching way because keywords not set properly. Keyword matching have three ways, respectively is widely matching, phrases match and accurately match.
For example, there are an English training school, account set up a keyword is "English training", if the word matching approach is widely matching, that users in search "English BBS," "English books" are likely to see you after the information and click, thus incurred. Search the words of users most don't need attend English training, then the user's click is invalid click, it will waste a lot of our advertisement. Phrases match more accurately some, only when the user search words contain "English training", our search advertising will show. For example when users search "English training school", "English training institution", our advertising are likely to show the user. Accurately match only when users search refers to the words and we set words exactly the same, users can see our ads. The advantage of this is the most accurate and costly user minimum.

3, improve quality degrees, with a minimum key spending achieve the same effect
Use a bid ranking service site's ranking order after by integrated rank index to decide, not just level to bidder decision. Integrated rank index is keywords bid price and keywords a weighted average quality degrees, namely index also ranked by keywords price and keywords. The influence of quality degrees If the quality of account keywords, we will improve degree in keep ranked at the same time reduce advertising click charges. Tip: this YueHao original members by a push, specialize in network marketing work, want to see the author more articles, please search "YueHao", please keep this reprint copyright information.

Keywords quality degrees is mainly composed of promotion unit originality, site quality and promote account itself to decide. Promote creative means when users unit, we search certain keywords in search results show the website title and website describes. Creativity and keywords of correlation, creative itself, and the smooth degree of creation in show times wave red keywords will influence keywords quality degrees. Improve creative www.semboke.com smooth degrees and copy correlation degree of wave red can let keywords quality degrees can be improved. The quality of your site including website open speed, the stability of the web space and websites pages with keywords landed related degree, enhancing the technical index also can let quality degrees to be promoted. For promotion account for, account keywords hit, account of the structure of clarity and account using historical influence will measure confrontation.

4, with good creative attract users click
Good originality is half success, creative goal is to attract users click. For some popular keywords speaking, bidding site many, SEO website also many, the user may not all click on each results, but according to the promotion of keywords to judge whether a site has a creative they need information, to decide whether to click.
Creative writing must focus on user needs to write, with short text we able to provide users with what services and products, we can provide any good, solve any problem. Some attractive promotional information also can enhance the user's hits.

5, all-round Settings account, precise control of the budget
For some only provide local service enterprise, must set good search advertisement area. Current baidu bidding on regional accurate to municipalities and provinces only. If the enterprise provide service for local users only, then put into a corresponding regional should be set and provinces. Then through the keywords matching way to cooperate, make our advertising as only show to local users, avoid invalid clicks.

In addition, the budget we put every account can be controlled. When account reaches a set of daily consumption of numerical later, the ads will automatically pulled off the shelves.

Second, SEO enterprise marketing the long-term stability for the customer
SEO namely search engine optimization, it is through a series of means, let the search engine speed up and improve site recorded website ranking. SEO's benefits are very obvious, first of all, low cost, we don't need to pay the search engine advertising, pay only part of it artificially maintenance costs. Secondly, SEO belongs to a kind of natural ranking, users of the site for natural ranking credibility higher and better effects. Third, SEO can bring an integral effect. Generally speaking, a core keywords ranking optimization up later, many relevant long tail keywords ranking also will follow up.

SEO to effective is need a period of time and is a little more than two months, is six months to a year. So enterprises in when engaged in SEO must keep a good state of mind, not so fast. Effective with keywords the length of time the competition is fierce degree and the choice of the ways of optimizing have relations. And SEO is not a permanent work, we must continuously to maintain the stability of, can we keep the rankings. In for SEO, grasp the following several principles, can let our efforts and effective manner.

1, focusing, don't kink in technical details.
For the search engine rankings, influence the website for there are many factors, but the core factors so few. Focusing, put these a few respects do, can let our website ranking was significantly ascension. Many people study various blindly ranking factors, various ranking skills, use a variety of ways, but each method are dragonfly water and results can be well imagined.

The core factor of influence website ranking three, respectively is your title, the web site of the reverse links and website keyword density. Elaborate design website every page title is very important. Generally speaking on the home page title we layout core keywords, on each channel page layout secondary keywords, in the content page layout a lot of the long tail of keywords. Web links should use the reverse anchor text links, the anchor text link for keywords ranking played an important influence. Where the weight of reverse links page is taller, the more obvious effect, so we need to do more high weight www.tuan1024.com web site outside chain copy of keywords to layout in navigation, column, title and the content of the website, thus let the keywords to achieve a certain density. Specific technical details and optimization method, everybody can reference YueHao article "decision of the three core principles SEO ranking affect keywords ranking" and "two important factors" in context, this paper some SEO detailed optimization technique is introduced.

2, running through the marketing concept SEO is the most effective SEO
SEO is a kind of technical means, must with marketing target for essential starting point. Many enterprise to SEO and SEO, result in the website a large amount of keywords accumulated in information. Although website ranking is in front, but users to these sites, unable to obtain good after the user experience, also cannot find the information they need, such SEO is a failure.

Website must juggle marketing function and SEO, not only to let the user came to our website, and let them see the website after which purchase desire and purchase behavior. Don't for a enterprise stand SEO and make information like standing, such meetings make web marketing effect to sell at a discount greatly. In addition, in the website title and description, not only should consider layout keywords, consider writing marketing effect, after all, this is the important factors affect the user clicks, some personalized unique description can let you in many of the search results to get higher hits.

Three, the effect is more important than the data
Enterprise in for SEO when must give yourself a correct positioning. We are not technology researchers, but the businessman. Merchants more should pursue effect, and should not focus on data. YueHao in a push network marketing institute have been engaged in teaching work, one of the participants are mostly enterprise's marketing popularization personnel. The author discovered a problem, some students often talk about the importance of data analysis, blind stare at website IP number, PR value, included several, technical indexes such as the chain number. Actually this is caught in an error.

The data to reflect certain problem, of course, we also want to web data detection. But as long as the website without big changes in its, we don't need to concern "today's included several why little a few," "tomorrow's outer chain number why many a few" such questions. We should be doing is to update high quality original articles, do more high weight, because this is the chain keep website rankings and improve the key website rankings.

Three, third-party website promotion let free marketing play a tremendous power
In the search certain products, we often keywords to search results in the forefront of found baidu know, baidu stick and the figure of the market nets such web sites. These third-party web sites because itself has higher weights, and often can hold the forefront of search results. And in these web publisher, promotion information is completely free, and no any technical doorsill.
If an enterprise does not a lot of money to do compet
itive rankings, no good technical staff to do SEO third-party websites, then the search promotion is undoubtedly an optimal choice. Some enterprise is only by this method to do network promotion, every month can obtain very considerable gains.

1, select the right promotion website, not expensive marketing also powerful
Now that is to do search engine marketing, we choose to third party web site must have high weight, so our promotion information could show in the forefront of the search results. Such high weight website main have a few kinds of, first is baidu relevant website, if baidu know, baidu stick, baidu library and baidu encyclopedia.

Second is the classified information websites, such as market nets, 58 city and the people nets, etc. There is some high weight of e-commerce sites, such as hc360, alibaba and a bunch, etc.

In these high weight when search third-party web sites to promote obtain good result, must insist for a long time, accumulated a certain amount, one a promotion information is on the top of search results. As long as there is a message is occupied the forefront of the search results, may we bring lots of potential customers. And this method short-term can effective this morning, hair of certain information, afternoon appear likely in the forefront of search results.

2, the careful design content, emerge from search results
Although these third-party web sites have higher weights, and also not casually clockwork information can occupy the forefront of the search results, which are the skills. First of all, the headline involves keywords, best through the form of long tail words appear more a few times, but avoid by all means is repeated stack. Second, content must be original and contain the keywords to reach a certain density. Third, in the information a picture, several pictures can be obtained both publicity, and better ranking can strengthen the marketing effect. This article by regiment cubic 43,200 navigation arrangement to share

Keywords: Chromic Acid Flakes Manufacturer, Caustic Soda Manufacturer

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