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The following article was published in our article directory on April 14, 2011.
Learn more about SpinDistribute Article Distribution System.

Facebook is more valuable than Twitter

Article Category: Business

Author Name: xia zihui

In the world's largest social networking site Facebook last year in private company valuations of stock market reached $50 billion this week after a investment agency began this top valuations "endorsement for."

Social, micro bo relations class new platform valuations and potential exactly how become a global Internet's new focus. Whether portal, search and e-commerce "old platform", or the new platform of social media operators and participants, Chinese and foreign media platform industrial chain focus concentrate on that.

Soaring valuations
According to the New York times "disclosed, investment Banks Goldman sachs and Russian Internet investment company already DST to Facebook investment of $500m two investors to valuations of Facebook for $50 billion. But parties have refused to confirm this.
If this as the standard "market value", the Facebook already more than eBay, companies such as yahoo, become the third big Internet companies, second only to Google and amazon.

Goldman sachs investment to Facebook for the $450 million for $50 million, DST DST has to Facebook, after about 5 billion dollars, investment to Facebook DST valued at $10 billion.

Sellers don't know whether it will for his behaviour was "regret". German advertising company Scholz & makes co-founder Thomas Herman (Thomas Heilmann) has just dump the holdings of Facebook shares. He thinks that Facebook insane. "too much" valuations Previously, U.S. venture investment company with Accel partneryou had $35 billion valuation sold about 5 billion dollars Facebook, when many stocks that this price are absurd.

Currently, the United States securities and exchange commission (SEC) is on Twitter and Facebook, Zynga etc unlisted Internet companies' equity trading the investigation. The SEC has asked the companies many participator of stock trading to submit the related information, find out whether private company alleged part use private stock exchange.

Up to now, Facebook CEO Mark Zuckerberg (Mark hochfrequenztechnik zac already have repeatedly said Facebook) neither anxious to ipos, also won't for sale. But industry estimates Facebook ipos is likely the time in 2012.

Facebook stock in the private company stock Market to buy some investors at Market shares of Facebook is a standard, the transaction price valuation has been increased to $56 billion. Another Shares Post statistics show that during 2010 valuation Facebook has tripled.

In October 2007, when Microsoft and li ka-shing, Facebook shareholder for 150 billion dollars. Valuation Facebook in September 2009 first openly has started to profit; 2010 July announced that its users have super 5 billion, accounting for global Internet users quarter. The company's user growth rate more than Google.

Goldman sachs to Facebook after the injection, zack sulzberger personal wealth probably double. Forbes has calculated that Facebook valuations for $23 billion, zack sulzberger personal wealth should be about $69. Currently zack sulzberger may and Google two founders in the same position, namely all for around $1.5 billion.

All pending potential
U.S. Internet traffic monitoring institutions Hitwise previously released figures show 2010 already more than Google, Facebook during the most visited site become American: 2010 1 | 11 months, Facebook occupied U.S. Internet traffic, Google's 8.9% of ratio for each website corresponding 7.2 per cent.

"Zack sulzberger law" in Internet field established as "Moore's law" in the semiconductor industry same fame. Zack sulzberger 2008 it put forward: user information sharing next year will be twice this year, and next year's 2 times itself.

Its users from three billion to 3.5 billion development of only three months, from 3.5 billion growth to 4 billion took only a couple of months. Facebook photos uploaded amount per month, up to 25 million tickets per person per day on average users stay 55 minutes.

Research institutions, 2010 eMarketer research shows expected earnings for Facebook about 1.3 billion us dollars, and this research organization estimates of Facebook revenue for 2009, 2010 6.62 billion dollars compared with 2009, nearly doubled.

Although operating income growth, but according to present the jumbo Comscore data, Facebook every thousand impression now cost (CPM) income, only $0.56 and industry average for $2.43.

Facebook user returns each year, and this only $2.6 Google's $18 and America online (AOL), compared to $12 there is a huge potential. If Facebook could find a way so that the average revenue per user, Google market approach were expected to more than 15 billion dollars.

When it comes to Facebook, users are always thought of it all kinds of game, the game's real value lies in the interaction among friends. This idea has been the Facebook rapid learning Chinese website. Previously, and steal food parking stick a rapidly in China such as fishing, fashionable, happy nets, QQ happy farms imitate and fire. Cofco, loreal etc big advertisers also advertise on it right away.

Each on Facebook users of the social game for its provides traffic and the traffic and even huge to more than considered Internet portal search engine. The diversification of advertisement on the source of income is Facebook way. Earnings
Full use of players material is the prospect of Facebook, such as players in one of the photos, friends files etc. Facebook game players can know the name, age, looks, friends circle.

Once the social network developed to a certain stage, users began to actively participate in, then social contact will prompt the user more frequent and more share personal information. This, in turn, will promote other user participation, promote the virtuous cycle of user interaction. Growing user interaction will nurture new content.

Redwood ShenNaPeng think, Facebook investment partners to the valuations of today, is so high because it has 5 million people on the platform, the social on Facebook have very many developers, some has reached nearly $1 billion turnover, close to $5 billion in market value, these are the basis of the open platform attained.
Such as the game based on Facebook platform for Zynga software maker 55.1 billion dollars latest valuations. This reflects the important reason for the successful Facebook application is open. : Facebook allows developers to use its platform develop their own applications, Facebook provides open interface, the third party can read Facebook users and friends, using these information information such as the development of gaming tools in various applications. Facebook will himself into a transparent mall, and developers is the mall tenants.

Currently operates on Facebook Zynga's most popular social game seven of five, including the poker, the border town of the gang war "(Mafia altogether) and the coffee world" etc, and Facebook in every registered users with nearly 40 percent is to play Zynga game friend.

For Facebook without thinking too much for their creative application, other partners offer applications can stick to users can play on on Facebook more long, advertisers can also use flow on advertising.

The potential is probably bigger who
Google recently in submitted to the United States securities and exchange commission documents listed in the top 10 rival company, including Facebook and Twitter.

Silicon valley angel investor Chris Sacca shakuna (Chris in Google, said no listing, did not get Wall Street investors intense attention. Today, investors realize that have enormous potential for growth in Internet companies, should the early bird catches the worm.

Since last year, the United States of social media web site was highly popular. The United States stood Groupon valuations reach 60 billion dollars. Twitter2010 micro bo father in December in the new round of financing gain 37 billion valuation. And in November of 2008 Facebook had originally planned takeover by $5 billion Twitter, but no share success.

Last December, in fact Twitter new investors have already think Twitter valuations will soon reach 80 billion dollars. In the United States, not yet Facebook Twitter opponent, because the number of users of Facebook is its three times. Facebook is a Twitter relationships, and more like a celebrity's turf.
"America's Twitter cannot transcend Facebook." Well-known Internet investors CaiWenSheng (micro Po) after inspected after think.
Now Twitter on an average day news releases quantity about 65 million, about 1.75 million user scale. In Twitter users, nearly 50% rarely or never Twitter read others without through Twitter information released.

But if only to make money through advertising, Twitter can also be profitable, SocialTwist surveys show that the average advertised on Twitter and Facebook 19.04 click up for 2.87 only. Twitter is inferior in scale although users, but in Facebook, Twitter marketing effect than Facebook advertising attraction not small.
In innovation workshops founder kai-fu lee (micro Po) opinion, Twitter platform is a one-way attention media platform, Facebook is two-way social platform, now it seems both have their value, but the more valuable two-way social platform.

China samples
But China is another situation. Sina, sohu micro bobby and tencent nets etc with everyone happy nets more hot. Because in China, social networking platform both tencent, or happy nets and everyone starts from closed net all, now just try to open.

2010 happy nets income in 3 million yuan, the major source of income including Internet advertising, user value-added services and third-party components, including Internet advertising operation total revenue of around 80 percent. Happy nets founder ChengBingHao in 2011 annual recruitment conference that happy nets have from 2010 earnings for the second quarter achieve scale, every month earnings more than 10 million yuan. Until 2010 in August, happy nets registered users are already more than 86-hundred million.

Erin forecast, 2010 to MSN attract 11.1 billion yuan of advertising. 2011, to MSN AD market will reach 19.9 billion yuan, up 79.3%.

"The long term, if not open, tencent, etc can only get the value of Facebook, plus a fraction." the value of Zynga Kai-fu lee said.
Because micro Po business development smoothly, Wall Street has been taking sina as "China's Twitter". In a year Twitter market capitalisation from 10 billion to $37 billion. Sina share prices in 2010 July began to walk into room to rise, from around $35 to $70, all the way up nearly double. Goldman sachs released in December 2010, the report for sina micro bo valuations 7.2 billion dollars and will sina 12 months price target vastly improved to 80 dollars.
Currently this round of valuation of the inner logic is: get 1 million users won 1 billion profits than harder and more important, so long as has the user and high viscosity, explosive flow of the platform, income and profits are not problems, and investors' mentality is, the sooner the better, so valuations entered by earlier bid up.

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