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The following article was published in our article directory on April 13, 2011.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business
Author Name: Amanda xzh
Snowball under I equities finance website can let investors always receive interested news, concern person of interest, but it also needs to break through the bottleneck of small scale of the market.
"The process of personal growth is a process of discovering themselves." Netease former vice chief editor fang 3 rodman (micro Po) founded after making such financial snowballs exclamation. In Beijing zhongguancun a 80 square meters around the open office, and more than 20 young people crowded together office, "almost seat, is looking for new office."
This office 2010, only six people including him. From registered enterprise, dealing with various licence to form team structure, websites, etc, fang 3 article weight in several months decreased more than 10 jins. But he enjoys poineering state, entrepreneurial "in essence make person a freedom."
Entrepreneurial reason is work ten years since all want to do the things you can take control. On planar media work, he'll anxiety may one day be network media substituted; Went to netease, his anxiety in a fully functional anyone in a big company is just a link, "many things you don't understand," which makes him feel have desire.
"Want to good business, the real question is what to do, when to do it." In his view, the venture without two points: one is interested, 2 it is to accumulate. Is interested in speaking, he is an investment lovers. 2005 to invest A, then stocks, the end of 2008 to start investing in equities; Is it, he accumulated since 1997 into the media industry, served as the southern weekend front page of editing, "southern metropolis daily" editors, netease deputy chief editor, media and Internet to considerable experience.
Early 2010, fang 3 rodman startup time arrival. Investment in equities after more than a year, he found the market information website provides us stocks can satisfy his needs. The Spring Festival eve, he and LiangJian talked about starting a us stocks website ideas, they hit it off.
LiangJian is "old netease". In 2001, he has joined netease after the news center as editor-in-chief, ZongBianShi director, product director etc. Fang 3 rodman chatting with him when he is busy business, netease micro Po's online.
LiangJian enchanted. "Actually, I've been thinking, don't to do some really wants to do it might be too late." LiangJian said. He worked in netease has more than nine years, he thinks gateway website model already difficult to have big breakthrough, and fang 3 article mentioned do a us stocks website idea is conforming to interest him.
In March 2010, fang 3 wen and left netease LiangJian together. On May 25, "I beauty shares" formal online - this is the first financial snowballs founded website.
I us stocks is a U.S. stocks for Chinese observation investment provide us stocks prices, the news information, financial data services finance website. In the United States china-related shares listed on the most important equities is I reported object.
For the rapid fill blank, I consider market equities initial website form and gateway website us stocks channels, such as customize shares similar BBS, news, etc. Website taken with content appeal to the user's strategy. These content mainly comes from the foreign media, the United States securities and exchange commission (SCE) file compiler, on domestic finance media, web portal, and web site reproduced the original.
"Work in the media ten years wrote, no in the I us stocks more than a year to write articles." Fang 3 said. Entrepreneurial early, he should write every week three or four articles. In addition, update the articles, woven news, give BBS replies. LiangJian also is such.
As sheer do us stocks website, I us stocks attracted many users. The first month, registration number had thousands of people. Fang 3 said. "website promotion did not spend a penny, depend mainly on two aspects: one is the spread between users reputation; the second is the spread of Internet search engine, such as the us stocks news, micro bo, the blog, gateway website reprinted."
Fill blank, I beauty market shares need differentiation strategy. Years of media experience, make fang 3 article often think media communication effect. He thinks the future of the Internet media will present a "custom designed, user production content, users communicate directly" trend.
I beauty strands of BBS also reflects users to customize individualized demand such as. For example, customers have proposed a BBS, want to know all the speech. ID "This demand in micro blog was easy." LiangJian said, he was in charge of netease micro bo upline ever.
At this moment, netease micro bo product manager LiNan found fang 3 article. He has been concern I share, he asked fang beauty, "in addition to 1.0 three text in the form of website have new ideas", fang 3 said his future trends of Internet media the idea.
In July, LiNan joined the snowball financial, mainly responsible for design version 2.0 I beauty strands, it will be a similar to micro bo, to MSN investment communication platform.
Early 2011, 2.0 model I us stocks formal on-line. Homepage and previous version 1.0 looks similar, still has a stock index, news and analysis report, comments, etc. When the user into after registration individual pages, it became a beautiful strands of micro bo, can always receive interested customize strands of news, attention interested people.
"Every gateway website us stocks channel has customize strands of function, but in traditional 1.0 mode, news is recommended by editing, so the user can't see myself want to know the news, and and other users to interactive also is very weak. In the I beauty strands of the platform, all you care about company, who CARES, can be pushed to you. This is not the single page, but news information spread the three-dimensional." LiangJian said.
At present, I beauty strands of registered users have two million people, monthly users to 17 million traffic. Site is mainly three kinds: core users was born in a-share market, are globalization vision, has the value investment tendency of investors; Chinese companies listed in the United States the employees; The American investor attention china-related shares. For the third kind people, February snowball financial and opened the web sites in English.
Aside from the core users outside, still some edge users, such as American media, wind cast agency employees. "Become version 2.0, initially everyday want to receive one of investors. These investors is web site users, they see website changes after the initiative contact us." Fang 3 said.
For profit model, fang 3 article think is not important. "Only possible because the so-called profit-making mode without users, but not sell no money to the user." In fact, in website in the process of steering 2.0 model for equities, I subdivide market diligently have returns. In October, 2010 door.it presents a brokerage account opening ads put us stocks.
Rather than profit model, fang 3 article more willing to talk about the views of Internet trends. "The future of web trends concentrated in several key words: mobile Internet and social networking, e-commerce." He admitted I beauty strands of profit model will contain among them.
At present, he still will spend 90 percent of energy needs, such as user ponder the next will opens mobile phone edition, real-time notification users about information. He understands that the user viscosity is industry barriers.
Fang 3 rodman still have anxiety things. China holds the number of equities account in magnitude, "this piece of 100,000 market scale is small, the scope of vertical website exactly can do how old?" Is he often thought. He hopes to find their own path buffett says "those who can get out of the very wet huge snowball snow and long slope"
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