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The following article was published in our article directory on April 13, 2011.
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SNS2.0 - realistic social network

Article Category: Business

Author Name: Amanda xzh

Color is the exploration of the future based on content to MSN, more abundant photos, automatic establish corresponding social network, the real relationship it is a conceptual breakthrough, try to fundamentally solved with the corresponding relation of virtual reality. Although whether theory or product perspective, it is not perfect, but at least give a possible way, future to MSN 2.0, finally unveiled a corner of.

Social networks are the hotspot in recent years, and Facebook, Twitter these companies constantly improving capital market valuation also reflects on this point, Facebook and Twitter cognition has become one of the symbols of this era, "Like", "@" were given new meaning.

In fact, on Facebook move on, probably in two years at a billion users (global total Internet population half) now, traditional, similar to the comprehensive social networks that Facebook already didn't how much room to grow, to compete with Facebook, want to get investment, venture companies are looking the other way.

Social network in after years of development, has reached another expansion stage in January, I "ll brief era of Google should do five thing" in once expressed a such a view:
Social networks go now, has actually came to an important juncture, namely: virtual how content is combined with social reality, how the online relationship with the entity economy, create a new integration of the business model. In my opinion, this is the second generation of social networking, namely, mature version social network. This direction is the hotspot in the next two years, is also the Angle of next can breakthrough google.com.

Judging from Facebook, it is from reality, people from reality, and then to virtual virtual social networking, develop itself and eventually in the reality to implement and consolidate this relationship.

In other words, for Facebook, it exists between the relationship between virtual users of new contact depends largely on how to treat each other in the virtual community of the performance, such as pictures of each other, published content, both sides focus of concern, etc, it is for Twitter Tweets rions other thoughts, have value, etc.

Virtual social network, and the reality of social network and its connection is Facebook itself. Judging from the concept, Facebook MeiTiHua the traditional network rich of the general community, community relations between into a personal, the subtle chain succeed to the head of the drab or ID, and real personal link up, thus the first abstract real-life relationships, give the virtual world of interpersonal relationship provides conveniently tool outbreak.

On Facebook, you the virtual world friend may than real life, your new way of understanding friend are online communication, the majority, rather than phone directly to drink a cup of wine again consider whether or not you can make friends.

This also means that the idea on Facebook, and the user's social relations in the development from reality, online as to whether you will go back to reality, depends on how the online communication.

That I think is the core to MSN 1.0, it comes from the realistic society concept of the abstract, but once you've completed the construction of the virtual community, so then the whole society's expansion, more from online to offline. Users must not close relationships, but mostly large scale, the user's identity is not sufficiently use. A word, and realistic social contact close enough.

Now that even I can see this point, silicon valley those a field for many years in the inferno more needless to say, the smooth in public in society that virtual competition but then change, then Facebook way: with the reality combined more closely, of course, there are always effective market segment.

In fact, over the past six months have few hot project has showed that the trend, more and more people saw the offline, the importance of saw Facebook sector not covered.
To know the Quora
The two products broadly speaking, are social networks, however, said they again on strict cannot be considered the real meaning of social networking.

This looked at puzzling, but with the fundamental knowledge on Quora is high quality q&a, social networks but is incidental function, and is not a product of the subject.

Nevertheless, they still in internal formed a virtual community, the entire product foothold, was in fact the quality of this community. As IT bound new blackout Quora front lines, because there are a lot of the active participation of the users.

Here, virtual identity let located in real-life identity, real-life experience, into a virtual society's important wealth. From this perspective, the Quora and know the contact with real life, is more closely, they use it on Facebook has not been fully developed on the "real identity" and "real experience.

Path
Path is a very interesting applications, it was "anti-social", but constantly version update or add a lot of social element.

Nonetheless, Path to the central idea never changes to differentiate between social circle:, focus "close contact" the social relations, is the core idea of Path.
On Facebook, not really exist between users, it actually how many affinity-disaffinity relationship has caused some element of virtualization should not virtualization.
For example, some girls home with little idea, hope photos to share, but again eager to control the scope, the share that privacy is actually widespread and lack of ways of expression.

Path keen to see this, 50 friends share limited, limited way, guarantee the content of the diffusion range. Due to the particularity of the content, share range is very may be limited in practical circle of friends.

The Path is not complete social network, but it does market exists, positioning is very clear.

Color
Okay, I admit, this whole article is actually to Color and write, but no front those things matting, you find it hard to understand their crazy wind is cast.
This stuff is not so much to product as a obscure idea. It was worth, one is all-star entrepreneurial team; On the other hand, it is the entire product contains the point essence.

About Color indication of the otherwise, the this article said very clearly. Don't tube products how crappy current evaluation is how seriously Color this product, to social network points up a lamp: how to establish further reality mapping relations of social network.

Color further improved social Network for expression of interpersonal relationship, or the so-called Elastic a social Network (elasticity.

Color based on the geographical position as the center, the function of automatic establish relevant Group, is actually hope generates a reality projection. It is also a Elastic relies on these real-life state, to complete the construction of personal social networks.

That is to say, Color social network, to some degree, reflects your real social status, you in the same Group with someone inside, the more closely the shows you, or do you have the same hobby (should see it). Such relationships are clear, because its directly from reality, authenticity soars, value is not naturally generally.

Understand? Color trying to use a natural way to show your true social networks, according to this data, your social network can tell a affinity-disaffinity distance, this complement the traditional social networks, and an important defects, it is natural, automatically generated.

Understand the roots and you can see this product:
Why does it at first only mobile App (needs a large number of sensors);
Why should it be automatic Group;
Why it choose photos as media (manual intervention, less informative, accord with current trends, such as the situation with fervent Instagram);
It and why want to limit open? (single use little sense)
This product is a very good benchmarking, can see how creation to obtain a large amount of fund: excellent teamwork, and creative product philosophy, pointed to the product design, the grasp of the current hot spots.

Of course, the public eye for Color completely different, so the future, I still hold reserved opinions, ideas, promotion needs time, and the current mobile equipment for environmental obtain ability inadequacy, precision insufficient problems, will be Color Achilles' heel.

In here, I want to express meaning has almost.

Social networks such as Facebook only partially completed, it lacks the mapping relationship of interpersonal relationship in the many subtle elements, as groundbreaking work, and social reality; the combination of insufficient close degree
Path, Quora. These are the varieties of social networks, they complement some defects of Facebook, and real life contact more took one step;

Color is the exploration of the future based on content to MSN, more abundant photos, automatic establish corresponding social network, the real relationship it is a conceptual breakthrough, try to fundamentally solved with the corresponding relation of virtual reality. Although whether theory or product perspective, it is not perfect, but at least give a possible way, future to MSN 2.0, finally unveiled a corner of.
The real and virtual further integration of these two years, will be the key, around its constant exploration, will bring new opportunities.

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