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The following article was published in our article directory on April 13, 2011.
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Manzuo nets: professional can win

Article Category: Business

Author Name: Amanda xzh

Many "group members" remember sold-out nets, is rooted in the end of the decade the lively unprecedented "golden million roast duck 43,200" tide.

Tens of thousands of hours only duck in rob completely, and in subsequent nearly a month, with "gold million" as the theme of the coupons is for post, jan.7 covered by each are big the BBS forum jan.7 navigation nets. Not only that, in net friend "sun group" bulletin, someone is using "the greatest bargain" to describe the bulk order.

"Very successful" organise team-buying sessions, one of the sponsors of the WangKe sold-out nets COO - thus evaluation. Indeed, in the carnival, is not only a goodie consumers and gold million, sold-out nets itself full harvest.

The good the contact, based on cooperation in early 2011 with gold million sold-out nets signed the strategic cooperation agreement, officially decided the sold-out nets as 2011 sole 43,200 cooperation website. Got this city famous food chain, sold-out nets "good luck" let peer envy.

However, the sold-out nets looks in "lucky" is not lucky. WangKe think, jan.7 profession of the competition is just beginning, want to be in the game station won only practicing skills and become more "professional", can win the final victory.

Groupon mode again expanding
Sold-out nets is the first Groupon mode follow the United States stand. This pattern is characteristic of the regional market, station provide services based on display every day in website, one or several extremely preferential service, attract consumers to experience.

Mode can be clear, copy is the biggest characteristic of Groupon, this also let Groupon night attract numerous imitators before. The domestic market is also so fast-changing. In January 2010, then shake handshandle sold-out online line nets, and F regiment, 24 coupon, beauty regiment nets websites such as competing emerged. By year-end 2010 stood scale, domestic has exceeded 20 home. One stand is Groupon mode of barcap jiangshan occupy.

The WangKe sold-out nets in the review of COO over the past year the scuffle jan.7 industry fighting "a myriad of thoughts. In his opinion, the development of stood in the past year has proved a fact that simply re-broadcasts Groupon mode in China and cannot work.

First, the main products to service Groupon, on the one hand, is mainly because catering, beauty salon, entertainment such services Maori higher, on the other hand, and American service and standardization of business environment, the whole of the credit system are inseparable. In contrast, the domestic stood in specific operation a thorny problems encountered in trade disputes is 43,200.

Secondly, 43,200 industry over the past year the rapid development of the whole industry is in a to state of mind. The malignant competition but also their enterprise was overdrawn industry development prospects, in the United States, Groupon charge 50% trading in return supplier, and domestic industry of this cost jan.7 now lasts only in 10-20%, along with the fierce jan.7 enterprise competition will show trend to decrease.
Above the difference between this mode of allowing domestic stood showed some new trends. For example stand despite doing provide service primarily, but more or less jan.7 became involved in product.

To sold-out network as an example. WangKe to reporters revealed that in the future is planning a sold-out web site, thus opening more subdivision channel creative goods covering beauty makeup, snacks, women, office based products, etc. These products are a common features are: based on country market, and need logistics distribution.

"Feb.2 is a powerful added," WangKe says. But he stressed that the product sold-out nets jan.7 will not exceed 30% of total sales. It is not difficult to understand, operation feb.2 need logistics, inventory waiting for a system with "hardwares, famous for light even apartments-and mode speaking, this obviously can't become mainstream.

Take up 70% proportion of will also is the expansion of localization service team. Sold-out nets revealed that within the next year will be joined by the way, will our marketing mode of franchise in more cities, copied to the horse race circle rapidly. At present, sold-out nets opened site over 110, and employs more than 1,000 people.

Cultivation craftmanship
"Beginning in 2010, we all think stand is an intermediate flat Taiwanese, the final services or products are made from businesses to provide, stood just as between merchants and consumers a bridge." Sold-out nets CEO FengXiaoHai recalls.

But then the emergence of many 43,200 trade disputes, let sold-out nets gradually realized that stood in the transaction process to assume a more in-depth role. Only the whole 43,200 industry, the ecological change can only achieve jan.7 enterprise self-worth. And this, first to be refined reflected in every link of station. Based on this, sold-out nets began to "dig" uniting details, malicious to internal organs.

Beginning in 2011, sold-out nets specially set up internal quality control department, and began to establish a series of standardized control ordinance, "such as for service type of restaurant businesses, our quality control department audit strictly in earlier stage of its restaurants acceptance scale, waiter quality, the overall price level, food quantity etc, these will be attached to the appraisal, thus realize to the businessman of digital evaluation.

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