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The following article was published in our article directory on April 13, 2011.
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Article Category: Business
Author Name: xia zihui
With before release social app is different, recently, Facebook held at their headquarters, announced The startup called conference to Compute The Open The new Project, and bought to The outside world in Oregon public PuLiEn Revere, are building new data center near The bottom of The server and data center concrete plan.
The move a, immediately in the industry caused a strong response. One is because as a global social networking oldbig's Facebook release data center actually solutions (this should be traditional IT and the Internet enterprise things) quite surprising; The second is its announced there is indeed a lot of solutions of the window; The third is the Facebook these details, even product design CAD drawings made publicly. People can not help but ask, why Facebook announced their data center solutions? This will produce the effect of the industry how?
Say to the data center's open, people naturally think of Internet field of another big alligator Google. Google had been so is the world's most efficient to have known the data center, and secondly is Google and Facebook now in social networking combat, although data center in both parties, but it took the efficiency of the background of both parties not only are directly related to the operational costs, but also to users with through its Google search (brought) and social experience (Facebook) closely related. And the important thing is that Google is located in Oregon Dallas data center belongs to the super secret, has been likened to America's first area 51 (U.S. secret military base). Because in Google opinion, data centers and other infrastructure aspects of innovation is also a competitive advantage. But mention competitive advantage, in addition to Google besides, in computing clouds era, like amazon, Saleforce. Com, Microsoft, IBM, such as cloud computing services provider, all so.
Facebook ChuangHuZhi broke this layer stabbed. For the data center in the open, it is undoubtedly Google, with indirect told in his competition, data center is no mystery, it is an advantage, but not an absolute competitive advantage, to compete with Facebook, Google needs not merely is efficient data centers, which generates user scale and data is the key. Unfortunately, Google so far, has not yet in this real field caused substantial threat to Facebook.
But the industry also has another idea, says Facebook data center is open to prove himself as with Google outside, is a tech company, then can attract more engineers and technical talents to join Facebook (like Google do). In fact, recent with Google, Facebook person contest between fiercer, many Google engineers have to Facebook, don't know the job after opening, Facebook data center in attracting top talent will continue to put pressure on Google continue?
In addition, Facebook data center, to open the above-mentioned Saleforce. Amazon, such traditional computing clouds com also put forward some service providers to challenge. The first challenge is reflected in the data center construction and use cost and efficiency, and it relates to the cloud computing service provider of profitability.
Supposedly, Facebook data center, its self-built customized hardware various aspects index than industry standards would be much higher, and companies from equipment manufacturers of similar products purchased ready-made, compared to 38 percent efficiency improvement, cost is reduced 28%. And the whole data center according to the energy consumption PUE (Power, the Power efficiency Effectiveness who is only 1.07) index, greatly lower than 1.5, industry usually 99.9999% Power utilization of data center. Imagine, if amazon, Saleforce. Com etc these cloud computing services provider to what is any guide, the scene?
Second is the future does not exclude the Facebook dabbling in the cloud computing services, and once in the possibility of cloud computing services from the open market, the data center look, Facebook in data centers on the cost and efficiency will certainly occupies a lot of advantage, it is likely to be the amazon and the Saleforce. Most worried.
Maybe someone will say, since Facebook own data center open and will cause the numerous manufacturers to follow that, that this advantage will still exist? Of course. Like Facebook CEO mark? Zack sulzberger (Mark Zuckerberg) said, this kind "Open computing Project called" (Open Compute unconventional technology share bought) plans can promote the whole industry to develop the cooperation, the best data centers and server technology.
By sharing this information, we will improve the ecological system and the growth of the efficiency. From zack sulzberger words, will such data center scale and commercialization intentions obvious. But the biggest beneficiaries scale and commercialization is Facebook. The reason is very simple, from rigid commercial perspective, if Facebook can prove its data centers by opening is better data center design, hardware manufacturers and other suppliers may use these design, and when Facebook and their partners need to build more data centers, will not have to redesign, this undoubtedly reduced the cost. But look from deployment scale, Facebook affirmation can get more affordable, to reduce the cost of data center again.
Of course, Facebook data center, also open to a traditional indirect impact for cloud computing service providers offer basic architecture design and software and hardware pieces of equipment manufacturers. Such as IBM, hewlett-packard, dell, etc. Open data center from Facebook, the server is watching customized, such as the size of a standard, supposedly so server can hold more radiator and fan, means that requires less outside air used for cooling. But power adopt special power supply equipment, use 277V ac power, rather than ordinary 208V power, which makes electricity directly access server after entering the building, without having to communicate to dc conversion from and avoid a power loss.
Data center cooling system 100% for cooling, use external air without air conditioning, which largely to save electric energy consumption.
Anyhow, Facebook data center quite subverts the traditional idea of IT companies data center, then the future face like that, when the client Facebook how to surf? Maybe Facebook data center to open these traditional IT companies on a trip to social Internet data center how evolution and development classes. Supposedly, recently open Facebook data center belongs to the first generation systems, delta, AlfaTech, Power supplies, a-one, and AMD and Intel are involved in the design of the system, and the second generation system, there are currently dell, HP, Rackspace, Skype, Zynga manufacturers to join design development.
To sum up, I think, in data centers opened for Facebook to calculate project, the opening of the failures in the future is bound will increase in Internet social fields Facebook "hard" strength, but its to data center bring development mode change meaning more profound, and also more worth insiders think.
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