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SpinDistribute.com Article Directory

The following article was published in our article directory on April 26, 2011.
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Telemarketing Programs - Boost your Business's Visibility beyond Web and Print

Article Category: Marketing

Author Name: Terry Stanfield

What is telemarketing?

Telemarketing or telephone marketing is the most dynamic, time-efficient marketing method which uses phone calls. More and more businesses are employing it today because it is time and cost-effective . Like webpages and TV ads, telemarketing is a long-distance sales method. Because it uses direct phone conversations between the sales agent and prospective clients, deals can be accomplished almost instantly.

Outbound and inbound are the two setups when it comes to telephone marketing, and they are usually used in pair. In outbound telemarketing, the business owner initiates the call to his/her phonebook contacts. You can aggressively increase your phonebook list by asking referrals from the people you've called. Outbound telemarketing is also effective in conducting market research.

In the inbound setup, you wait for customers to call you. When they do, you must adequately answer their questions regarding your business. You must also take this opportunity to inform them about the latest promotions and, if possible, make a successful deal. Inbound telephone marketing means that you must have a 24-hour help desk standing by.

How do telemarketing companies work?

It is simple. You hire them and they take care of your telephone marketing campaigns. This involves manning your team with skilled call center agents. In other words, they become the middle man between your business and the customers. The company must communicate with the business owner to educate the phone sales agent on the nature of the product or service. The need for training is especially needed for technical products like gaming consoles and computers.

When should I hire a telephone marketing company?

If your business is just new or growing, it is likely that your phone contacts are still in a manageable number. Perhaps, you'll just need two to three telephones in your office and a simple redirecting system if you are away or at home. You will take care of dialing the numbers by yourself to inform your contacts about your latest products and promotions.

However, if your phonebook entries reach a few hundreds to some thousands, managing calls will be more difficult . It is also possible, due to your other marketing programs, to have a sudden increase in the number of callers. You and your personal team cannot address all these calls. Remember that the busy-tone is the last thing a prospective client wants to hear. This is the time to hire a telephone marketing company.

How can I choose the best marketing company?

The choice of telemarketing company depends on the nature and size of your business. You will most easily find their offers and service description over the web . For beginners, you can't afford to test all of them, so begin by asking more experienced friends. Just be

Review the telemarketing programs offered by these companies. Usually, summaries of their programs are listed in their websites or e-newsletters. You can get the best deal by combining telemarketing with other advertisement methods, such as direct emailing and Search Engine Marketing. Remember that to receive more inbound calls, your contact details must first be visible online, on TV or on print ads .

Keywords: inbound telemarketing companies,telemarkecting programs,lead generation firms,lead generation companies

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